2.1 The role of marketing

• Match the role of marketing with its description:

  Market research ↔️ Gathering information about customers, competitors, and the market

  Product development ↔️ Designing and improving products

  Promotion ↔️ Raising awareness and encouraging sales

  Distribution ↔️ Getting products to customers through supply chains
• Match the marketing objective with its description:

  Increasing sales ↔️ Growing the volume or value of sales

  Expanding market share ↔️ Increasing the business's proportion of the total market

  Building brand awareness ↔️ Raising the profile of the business's brand

  Launching new products ↔️ Introducing new offerings to meet customer needs
• Key marketing roles help businesses understand their target market and develop products that meet customer needs.


  True
• Match the marketing objective with its example:

  Increase sales ↔️ Increase sales by 15% in the next quarter

  Expand market share ↔️ Increase market share from 20% to 25% by year-end

  Enhance brand awareness ↔️ Boost website visits by 30% through social media marketing
• Marketing's primary role is to identify, anticipate, and satisfy customer needs
• What is the primary goal of market research in marketing?

  Gather customer information
• Promotion aims to communicate with customers to raise awareness and drive sales


  True
• Match the marketing objective with its example:

  Increase sales ↔️ Boost monthly sales by 10%

  Expand market share ↔️ Increase market share from 25% to 30%

  Build brand awareness ↔️ Raise brand awareness by 20%

  Acquire new customers ↔️ Acquire 500 new customers
• The marketing functions help businesses understand their target market and achieve organizational objectives.
• Market research helps businesses make informed decisions about product development, pricing, and promotion.
• Key marketing objectives include increasing sales, expanding market share, and building brand awareness
• Marketing's primary goal is to identify, anticipate, and satisfy customer needs
• Common marketing objectives include increasing sales, expanding market share, and enhancing brand awareness
• The four main marketing functions are product development, pricing, promotion, and distribution
• Match the marketing role with its example:

  Market research ↔️ Conducting surveys to understand customer preferences

  Product development ↔️ Developing a new smartphone model based on feedback

  Promotion ↔️ Running social media ad campaigns

  Distribution ↔️ Shipping products directly to customers from warehouses
• What is the role of distribution in marketing?

  Get products to customers
• Improving customer retention rate is a key marketing objective.

  True
• Marketing focuses on converting leads into customers, while sales focuses on building brand awareness.

  False
• Understanding customer preferences is a benefit of market research.


  True
• Effective pricing maximizes profitability while maintaining demand.
• Why is distribution important for business success?

  Ensures product accessibility
• Marketing is the process of identifying, anticipating, and satisfying customer needs
• Setting clear, measurable marketing objectives is crucial for developing an effective marketing strategy.


  True
• Steps in the marketing process

  1️⃣ Gather market research

  2️⃣ Design product development

  3️⃣ Create promotion strategies

  4️⃣ Manage distribution channels
• Setting SMART marketing objectives is vital for evaluating marketing success.

  True
• Marketing functions work together to help businesses satisfy customer needs and achieve organizational objectives.

  True
• Key marketing objectives are often pursued using SMART goals.


  True
• Product development focuses on designing and improving products to meet customer needs
• Key marketing objectives are often pursued using SMART goals.
• What are the four main marketing functions?

  Product development, pricing, promotion, distribution
• What are the key differences between marketing and sales?

  Marketing attracts, sales converts
• How does product development impact business success?

  Higher sales, customer satisfaction
• Promotion raises brand awareness and drives customer acquisition.


  True