1.2.5 Factors Affecting Perception

• What impact do sensory receptors have on perception?

  Affect what we perceive
• The words and concepts in a language can frame how we perceive and interpret experiences
• How do collectivist cultures differ in perception from individualistic cultures?

  Focus on relationships
• What is the role of cultural values and beliefs in perception?

  Provide a lens for understanding
• The words and concepts in a language can frame how we perceive experiences.


  True
• Selective attention determines which sensory information we focus on and perceive.


  True
• Perception is the process of organizing and interpreting sensory information
• Cultural factors influence perception through language, social norms, values, and socialization
• Expectations can lead us to perceive things in a way that confirms our beliefs
• Perception involves organizing and interpreting sensory information to understand the world
• How does age affect perception?

  Changes sensory abilities
• Steps in cultural socialization affecting perception

  1️⃣ Learning cultural expectations

  2️⃣ Adopting cultural beliefs

  3️⃣ Forming perceptual tendencies
• Match the biological factor with its impact on perception:

  Sensory Receptors ↔️ Affect what we are able to perceive

  Brain Processing ↔️ Influences interpretation of sensory data

  Neurological Conditions ↔️ Distort or limit sensory information

  Age ↔️ Impacts sensory abilities and brain function
• What are cultural factors that influence perception?

  Language, norms, values, socialization
• Principles of Gestalt psychology in organizing perceptual information:

  1️⃣ Closure

  2️⃣ Similarity

  3️⃣ Proximity
• Improved interpersonal understanding can reduce misunderstandings between individuals and cultures
• What is the definition of perception?

  Organizing sensory information
• Neurological conditions like color blindness can distort perception.


  True
• What role do social norms play in perception?

  Guide how we perceive
• Perception involves cognitive processes to make sense of sensory data.


  True
• Cultural differences can lead to variations in visual perception and interpretation
• Cultures that value individualism focus on individual objects, while collectivist cultures emphasize relationships
• Perceptions are shaped by the interplay of biological, cultural, and cognitive
• What are biological factors that can impact perception?

  Sensory receptors, brain processing, age
• Selective attention determines which sensory information we focus on and perceive
• Match the environmental factor with its impact on perception:

  Lighting Conditions ↔️ Affect ability to see colors and details

  Noise Levels ↔️ Distract and interfere with auditory perception

  Temperature ↔️ Impacts sensory receptor sensitivity

  Crowding ↔️ Overwhelms senses and increases stress
• Constructivist theory views perception as an active process shaped by our schemas
• What are cognitive factors that influence perception?

  Attention, memory, expectation
• What are environmental factors that influence perception?

  Lighting, noise, temperature, crowding
• Brain processing influences how we interpret sensory information.

  True
• Our past experiences in memory influence how we interpret new perceptual information


  True
• Gestalt psychology emphasizes that we perceive the whole rather than individual elements
• Understanding perceptual factors is crucial for designing effective marketing strategies

  True