1.8 Voting Behaviour and the Media

• Voting Behaviour refers to the factors that influence how people vote in elections
• What do leader evaluations measure in voting behaviour?

  Voters' perceptions of leaders
• Match the voting behaviour factor with its description:

  Party Identification ↔️ Long-term attachment to a party

  Issues and Policies ↔️ Voters' views on key issues

  Leader Evaluations ↔️ Perceptions of party leaders

  Socioeconomic Factors ↔️ Voters' demographic traits
• The media plays a vital role in elections by providing information
• Media bias refers to the tendency of the media to present information in a way that favors or disfavors certain viewpoints
• Voters may be influenced by the media's agenda-setting, framing, and portrayal of political actors
• Match the type of bias with its description:

  Selective Reporting ↔️ Emphasizing certain stories over others

  Framing ↔️ Presenting information in a specific way

  Partisan Slant ↔️ Showing preference for a party
• Arrange the factors that influence voting behavior in order of their potential impact on voting decisions:

  1️⃣ Party Identification

  2️⃣ Issues and Policies

  3️⃣ Leader Evaluations

  4️⃣ Socioeconomic Factors
• Match the factor influencing voting behavior with its description:

  Party Identification ↔️ Attachment to a political party

  Issues and Policies ↔️ Views on political proposals

  Leader Evaluations ↔️ Perceptions of party leaders

  Socioeconomic Factors ↔️ Demographic characteristics
• Agenda-setting by the media influences what voters consider important.

  True
• Media bias can take various forms, including selective reporting, framing, and partisan slant
• Framing by the media can only increase voter turnout.

  False
• Match the media campaign tactic with its potential impact:

  Agenda Setting ↔️ Shapes voter concerns

  Framing ↔️ Affects voter evaluation

  Negative Advertising ↔️ Undermines trust

  Targeted Messaging ↔️ Resonates with groups
• Framing by the media can affect how voters interpret and evaluate political issues and candidates.
• If the media criticizes a party's economic policies, it can negatively impact voters' perceptions of that party.
• The decline of traditional media may result in voters having less access to balanced reporting.
• What does voting behaviour refer to?

  Factors influencing how people vote
• Party identification is often based on family tradition or social background


  True
• Socioeconomic Factors such as age, gender, income, and social class influence voting behaviour
• Steps in defining voting behaviour

  1️⃣ Define Voting Behaviour

  2️⃣ Use a table to outline factors

  3️⃣ Emphasize interaction and influence
• What role does the media play in shaping public discourse during elections?

  Agenda-setting
• How can media bias affect voting behaviour?

  By shaping public opinion
• What is media bias?

  Presenting information in a biased way
• Party identification is often based on family tradition or social background.


  True
• Voters' demographic characteristics such as age, gender, and income are known as socioeconomic factors.
• The media informs voters about parties, candidates, policies, and election events
• What are two key roles of the media in elections?

  Agenda-setting and shaping public discourse
• Match the media campaign tactic with its potential impact on voter perceptions:

  Agenda Setting ↔️ Shaping what voters consider important

  Framing ↔️ Affecting how issues are evaluated
• Media campaigns use targeted messaging and advertising to influence voting behavior.
• Targeted messaging may boost voter turnout among key voter segments.


  True
• Selective reporting by the media can influence what issues voters consider important.


  True
• The media's portrayal of political actors has no impact on election outcomes.

  False
• The shift from traditional news sources to digital platforms has significant implications for voting behavior.
• How do party identification and socioeconomic background interact to influence voting behaviour?

  They shape voters' perceptions
• The media's portrayal of party leaders can influence voters' perceptions of them


  True
• Match the type of media bias with its description:

  Selective Reporting ↔️ Emphasizing certain stories

  Framing ↔️ Presenting information in a specific way

  Partisan Slant ↔️ Showing preference for a party
• The media's influence on voting behavior is absolute.

  False
• Voting behavior refers to the factors that influence how people vote in elections
• What is voter perception of party leaders called?

  Leader Evaluations
• What is the media's role in elections?

  Shaping public opinion