4.4 Applications of Social Influence

• Highlighting community compliance is an example of using social influence in health
• Creating a perception of limited availability is an example of the scarcity principle in marketing.
• Minority influence can lead to social change by challenging the status quo and shifting societal attitudes.


  True
• What does minority influence refer to?

  Influence by a small group
• What are the two processes through which minority influence operates?

  Conversion and consolidation
• What does social influence refer to?

  Influence on behaviors, attitudes, and beliefs
• Using perceived experts to endorse products leverages the authority principle to increase compliance.
• Environmental activism is an example of minority influence driving social change.

  True
• Obedience is influenced by the authority principle in marketing.


  True
• In commercial marketing, the authority principle uses perceived experts to endorse products.


  True
• Developing critical thinking is a strategy to resist social influence.


  True
• Which compliance technique creates a false sense of limited availability?

  Scarcity Principle
• Which principle is used in law enforcement to obtain confessions through sequential interrogation techniques?

  Obedience
• What does the 'Commitment and Consistency' compliance technique involve?

  Small initial commitments
• Consistency is a key principle of minority influence, where groups must consistently advocate for their position
• One key principle of minority influence is consistency
• People often conform to dominant fashion trends by wearing similar clothing styles.
• Match the application area with its example and key principle:

  Health ↔️ Encouraging vaccination using conformity

  Law Enforcement ↔️ Using sequential interrogation for confessions

  Marketing ↔️ Creating scarcity to drive sales
• Creating scarcity in marketing leverages compliance through the scarcity principle.


  True
• Steps for minority influence to lead to social change:

  1️⃣ Consistency

  2️⃣ Commitment

  3️⃣ Flexibility

  4️⃣ Conversion

  5️⃣ Consolidation
• Conformity occurs when individuals align their behaviors to match group norms.
• In education, obedience helps maintain order and facilitate learning.
• Consumers purchasing endorsed products in a commercial context is an example of obedience
• Individuals who are secure in their own values are less likely to be swayed by others' influence
• Ethical marketing involves transparency, which means clearly disclosing all relevant information
• What is the primary goal of social influence in fields like health, law enforcement, and marketing?

  Change behaviors and attitudes
• Compliance techniques in marketing are used to persuade consumers to act in a certain way due to a direct request or demand.


  True
• Match the social influence principle with its example in a specific application area:

  Conformity ↔️ Encouraging vaccination

  Obedience ↔️ Using sequential interrogation

  Scarcity Principle ↔️ Driving sales with limited availability
• What are the two processes through which minority groups influence the majority to adopt their position?

  Conversion and consolidation
• Minority groups must be inflexible to engage the majority effectively.

  False
• Laughing at a joke, even if you don't find it funny, is an example of conformity.


  True
• Highlighting community compliance can encourage vaccination through conformity and informational social influence.
• What is the scarcity principle used in marketing?

  Limited availability drives urgency
• How does minority influence drive social change?

  By challenging existing norms
• What is an example of conformity in speech patterns?

  Mimicking accents
• What is obedience in the context of social influence?

  Compliance with authority
• Why is obedience important in educational settings?

  Maintaining order and learning
• Match the context with its key strategies to resist social influence:

  Commercial ↔️ Critical thinking, Asserting individuality

  Educational ↔️ Critical thinking, Building self-confidence

  Social ↔️ Asserting individuality, Building self-confidence
• Steps to manage marketing strategies ethically:

  1️⃣ Emphasize transparency

  2️⃣ Ensure informed consent

  3️⃣ Enable consumer empowerment