4.1 Key Concepts in Social Influence

• Conformity involves matching behavior to group norms
• What is normative conformity?

  Changing behavior to fit in
• Social influence refers to how the actions, thoughts, and feelings of individuals are influenced by others
• What is the definition of compliance in social influence?

  Yielding to a direct request
• Compliance involves yielding to a direct request
• Donating to a charity fundraiser after being asked by a volunteer is an example of compliance.
• Match the type of social influence with its definition:

  Conformity ↔️ Changing behavior to match group norms

  Compliance ↔️ Yielding to a direct request

  Obedience ↔️ Following commands from authority
• Conformity involves changing one's behavior to align with the expectations of a group.


  True
• What is an example of obedience in social influence?

  A soldier obeying orders
• Compliance involves yielding to a direct request
• What is informational conformity?

  Using group knowledge as information
• How does unanimity affect conformity?

  Conformity decreases
• Who conducted the most famous study on obedience?

  Stanley Milgram
• How did the physical presence of authority affect obedience in Milgram's study?

  Obedience increased
• The most famous study on obedience was conducted by Stanley Milgram
• Obedience is distinct from conformity and compliance as it involves following direct commands from an authority figure
• Participants in Milgram's study were more obedient when the authority figure was physically present.


  True
• What is social influence in psychology?

  Effect on actions, thoughts
• Provide an example of compliance.

  Signing a petition
• Compliance involves yielding to a direct request
• Conformity increases as group size increases.


  True
• What is informational conformity?

  Gaining knowledge from group
• In Milgram's study, 65% of participants were willing to administer the maximum 450-volt shock.
• What were participants in Milgram's study instructed to administer?

  Electric shocks
• Conformity is changing one's behavior to match the norms or expectations of a group.
• Compliance involves yielding to a direct request.
• What is the definition of conformity in social influence?

  Matching behavior to group norms
• Conformity involves changing behavior to match group norms
• Social influence includes conformity, compliance, and obedience as its primary types.


  True
• What is an example of obedience in social influence?

  A soldier obeying orders
• Conformity increases indefinitely with group size.

  False
• Higher task difficulty leads to greater informational conformity
• In Milgram's study, participants were instructed to administer electric shocks
• Obedience levels dropped when a second participant refused to continue shocking the learner.

  True
• Match the finding from Milgram's study with its explanation:

  High levels of obedience ↔️ 65% of participants administered 450-volt shock

  Obedience increased with authority ↔️ Participants obeyed more when authority was present

  Obedience decreased with dissent ↔️ Obedience dropped when another refused
• Who conducted the most famous study on obedience in the 1960s?

  Stanley Milgram
• What happened to obedience levels in Milgram's study when a second participant refused to continue shocking the learner?

  Obedience decreased
• Obedience involves following orders from an authority figure
• Describe an example of obedience.

  Soldier following orders
• What is an example of obedience in a military context?

  Soldier following orders