Methods of distribution:

• What role do traditional retailers play in distribution?

  Product placement
• What do distributors manage in the distribution process?

  Storage and delivery logistics
• **Direct mail** involves sending promotional materials or products directly to customers.


  True
• Match the method of direct distribution with its example:

  Website or online store ↔️ Selling through the business's own website

  Physical retail stores ↔️ Operating the business's own stores
• Steps in indirect distribution:

  1️⃣ Business produces products

  2️⃣ Products are sold to wholesalers

  3️⃣ Wholesalers sell to retailers

  4️⃣ Retailers sell to customers
• Indirect distribution requires fewer internal resources compared to direct distribution.
• In direct distribution, businesses have more control over sales compared to intermediaries.
• Compared to direct distribution, indirect distribution requires less internal control over sales.
• **Indirect distribution** uses intermediaries to reach customers.


  True
• E-commerce refers to online retail platforms and marketplaces
• Agents and brokers facilitate transactions between suppliers and buyers
• Digital marketing uses online platforms and social media strategies
• Direct distribution requires more resources compared to indirect distribution.
• Direct distribution involves selling directly to customers
• Match the distribution method with its description:

  Direct distribution ↔️ Selling directly to customers

  Indirect distribution ↔️ Using intermediaries to reach customers

  Multiple distribution channels ↔️ Combining direct and indirect methods
• Wholesalers distribute products directly to customers.

  False
• What is franchising in the context of distribution?

  Branded products sold through franchisees
• What is the primary advantage of direct distribution?

  More control over sales
• What is the main drawback of indirect distribution?

  Less control over sales
• Match the method of indirect distribution with its example:

  Third-party retailers ↔️ Selling through department stores

  Online marketplaces ↔️ Partnering with Amazon or eBay
• Selling through their own website is a method of direct distribution.

  True
• Match the method of indirect distribution with its example:

  Third-party retailers ↔️ Selling through specialty shops

  Wholesalers ↔️ Distributing to retailers
• Match the distribution channel with its advantage or disadvantage:

  Direct ↔️ Strong customer relationships

  Indirect ↔️ Less control over sales process

  Multiple ↔️ Requires more complex management
• Profit sharing is necessary when using traditional retailers in distribution.


  True
• Businesses retain complete control over the sales process when using traditional retailers

  False
• Indirect distribution requires fewer resources compared to direct distribution


  True
• Indirect distribution allows businesses to reach a wider customer
• What role do traditional retailers play in indirect distribution?

  Intermediaries
• Match the e-commerce method with its characteristic:

  Online retail platforms ↔️ Selling through own website

  Online marketplaces ↔️ Selling on third-party platforms
• What do distributors specialize in managing for manufacturers?

  Storage and delivery
• What is one common method of direct distribution?

  Online store
• Direct distribution requires more resources compared to indirect distribution.


  True
• Indirect distribution allows a business to reach a wider customer base but results in less control over the sales process.
• One advantage of direct distribution in multiple channels is strong customer relationships
• A key advantage of using traditional retailers is wider reach to customers.
• Businesses selling directly through their own website are using an online retail platform.
• Wholesalers purchase goods in large quantities from manufacturers
• What do distributors specialize in managing?

  Storage and delivery logistics
• Match the distributor responsibility with its description:

  Warehouse management ↔️ Ensuring safe storage of products

  Transportation and delivery ↔️ Moving products to retailers

  Inventory control ↔️ Tracking product stock levels

  Order fulfillment ↔️ Processing and shipping customer orders
• Brokers provide expertise in specific markets and transactions.


  True