11.3.1 Business intelligence

• What does Business Intelligence (BI) involve?

  Transforming raw data into insights
• Business Intelligence is primarily used for strategic decision-making.

  True
• Business Intelligence tools are highly scalable.

  True
• What type of insights does Internet of Things (IoT) data provide?

  Real-time insights
• Internal data for Business Intelligence includes sales records, customer information, and operational logs
• Data mining is used to discover hidden patterns and trends
• BI uses both structured and unstructured
• What is an example of internal data used in BI?

  Sales records
• Mobile data in BI enables targeted marketing and personalized experiences
• External data for Business Intelligence includes market trends and competitor information.


  True
• Mobile data, such as location and usage patterns, enables targeted marketing
• Data mining applies advanced analytical techniques to discover hidden patterns
• Traditional data analysis methods primarily rely on spreadsheets and SQL databases.


  True
• BI tools are designed to handle large and complex datasets more effectively than spreadsheets.


  True
• Order the BI processes and tools:

  1️⃣ Data Warehousing

  2️⃣ Data Mining

  3️⃣ Reporting

  4️⃣ Online Analytical Processing (OLAP)
• Web and social media data drives marketing and product strategies
• Big Data sources for BI facilitate more informed and strategic decisions.

  True
• The purpose of Business Intelligence is strategic decision-making
• Name three popular Business Intelligence (BI) tools.

  Tableau, Power BI, Qlik Sense
• BI platforms are more scalable than traditional spreadsheets.

  True
• BI-powered insights can enhance customer experience through personalized marketing.


  True
• What does Online Analytical Processing (OLAP) enable?

  Multi-dimensional data analysis
• Which tools are commonly used in Business Intelligence?

  Tableau and Power BI
• External data in BI includes market trends and competitor information
• Match the source of Big Data with its description:

  Internal Data ↔️ Data generated within the organization

  External Data ↔️ Data from outside the organization

  IoT Data ↔️ Data from connected devices

  Web and Social Media Data ↔️ Data from websites and platforms
• IoT data provides real-time insights into operations, supply chains, and customer behavior
• Match the Big Data source with its example:

  Internal Data ↔️ Sales records

  External Data ↔️ Market trends

  IoT Devices ↔️ Sensor data

  Web and Social Media ↔️ Customer reviews

  Mobile Data ↔️ App interactions
• Tableau is a BI tool known for interactive data visualization
• Business Intelligence (BI) transforms raw data into actionable insights
• Internal data improves efficiency and decision-making
• What are the key sources of Big Data for Business Intelligence?

  Internal Data, External Data, IoT Devices, Web and Social Media, Mobile Data
• What are the key Business Intelligence (BI) processes and techniques?

  Data Warehousing, Data Mining, Reporting, OLAP
• BI handles both structured and unstructured data.

  True
• Tableau is known for interactive data visualization
• How does BI impact business strategy?

  Informed decision-making
• Match the impact of BI with its description:

  Informed Decision-Making ↔️ Data-driven strategic decisions

  Operational Efficiency ↔️ Optimized processes and reduced costs

  Customer Centricity ↔️ Personalized marketing strategies

  Competitive Advantage ↔️ Outperforming competitors
• Data from social media platforms can be used to analyze customer sentiment and engagement.


  True
• Data warehousing is the process of storing structured data from various sources in a centralized location.

  True
• Order the Business Intelligence (BI) processes and techniques:

  1️⃣ Data Warehousing

  2️⃣ Data Mining

  3️⃣ Reporting

  4️⃣ Online Analytical Processing (OLAP)
• Match the BI tool with its key feature:

  Tableau ↔️ Self-service analytics

  Microsoft Power BI ↔️ Natural language processing

  Qlik Sense ↔️ Smart visualizations

  SAP BusinessObjects ↔️ Enterprise-level BI suite