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Theme 2: Building a Business
2.1.2 Changes in Business Aims and Objectives
Why business aims and objectives change as businesses evolve:
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Cards (66)
Match the business concept with its description:
Business Aims ↔️ Broad statements of overall goals
Objectives ↔️ Specific, measurable steps to achieve aims
Technological advancements can create opportunities for
innovation
.
True
Market changes can prompt a business to re-evaluate its
goals
Regularly reviewing and updating a business's aims and objectives ensures it remains aligned and responsive to its
environment
.
True
Match the key aspect with the corresponding example:
Definition of Business Aims ↔️ Broad goals of the business
Definition of Objectives ↔️ Specific steps to achieve aims
Match the factor contributing to business evolution with its impact:
Market Changes ↔️ Shift focus to customer loyalty
Technological Advancements ↔️ Prioritize digital capabilities
Strategic Priorities ↔️ Emphasize sustainability
What impact can technological advancements have on a business's aims and objectives?
Create opportunities for innovation
During an economic downturn, what might a business's aims shift towards?
Survival and cost reduction
Regularly reviewing and updating aims and objectives ensures a business remains responsive to
economic fluctuations
.
True
What is the primary focus of a business during price competition?
Cost leadership and efficiency
What are business aims in terms of broad statements?
Overall goals of the business
Business aims have a shorter time frame compared to objectives.
False
As businesses evolve over time, they often need to adapt their
aims
and objectives to respond to various factors.
Order the strategic priorities a business might emphasize in response to technological advancements:
1️⃣ Sustainability and social responsibility
2️⃣ Diversification into new markets
3️⃣ Development of new products
Match the market change with its impact on business objectives:
Entry of new competitors ↔️ Invest in marketing
Changes in industry regulations ↔️ Implement new processes
Shifts in customer preferences ↔️ Develop new products
What is one impact of e-commerce on business aims?
Expand online presence
What is one business aim during an economic recession?
Survival and cost reduction
What is one impact of new competitors entering the market on business aims?
Maintain competitive advantage
Business aims
are broad statements describing what a business wants to achieve overall, such as increasing market
share
Why are business aims and objectives crucial for a company's success?
Provide direction and focus
Order the factors influencing business aims and objectives:
1️⃣ Market Changes
2️⃣ Technological Advancements
3️⃣ Strategic Priorities
Market changes, such as shifts in customer preferences, new competitors, or industry regulations, may prompt a business to re-evaluate its
goals
Business aims are broad statements, whereas objectives are specific, measurable steps to achieve those
aims
Business aims and objectives provide direction and focus by clearly defining what the business wants to
achieve
Technological advancements can create opportunities for
innovation
Regularly reviewing and updating a business's aims and objectives ensures it remains aligned and responsive to
technological
changes.
True
During a recession, businesses prioritize cost-cutting measures and maintaining
market share
What might a business aim to maintain competitive advantage in response to the entry of new competitors?
Marketing and product differentiation
Match the competitive pressure with its impact on business aims:
Entry of New Competitors ↔️ Maintaining competitive advantage
Increased Competition ↔️ Enhancing customer loyalty
Price Competition ↔️ Prioritizing cost leadership
Objectives are specific, measurable steps a business takes to reach its
aims
Order the steps a business might take to adapt to new market conditions:
1️⃣ Review current aims and objectives
2️⃣ Identify market changes
3️⃣ Adjust aims and objectives accordingly
Market changes can lead a business to shift its focus from increasing market share to enhancing customer loyalty.
True
Regularly reviewing and updating aims and objectives ensures a business remains aligned and responsive to its changing
environment
.
True
Shifts in customer preferences can lead a business to develop new
products
or services.
Investments in automation and artificial intelligence can improve operational
efficiency
for businesses.
During economic growth, businesses may invest in product development, marketing, and capacity
expansion
.
Price competition can drive businesses to prioritize cost leadership and operational
efficiency
.
In response to price competition, a business may prioritize cost leadership and operational
efficiency
Pursuing growth and expansion requires careful planning and execution to ensure objectives align with overall business aims.
True
Adapting business goals helps ensure the company remains aligned and
responsive
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