Event-related potentials (ERPs):
ERPs use the same equipment as EEGs and also measure the electrical activity of the brain
the difference is that they record activity in response to a specific stimulus, such as a story, picture or sound and then their brain activity would be measured
researchers are able to isolate the brain activity that corresponds to that particular stimulus using a statistical averaging technique that filters out all the extraneous brain activity
this works by presenting the stimulus several hundred times and a computer then cancels out the background brain activity and just presents the event-related potential