S.M.A.R.T. Objectives

• Specific: Objectives should specify what the business wants to achieve.
• Measured: Objectives should be measured to ensure the objective has been achieved.
• Agreed: Objectives are agreed on by all concerned in trying to achieve the desired outcome.
• Realistic: Objectives must be possible for the company to achieve
• Time: Objectives must have a time-scale set for achieving them.