CHAPTER 1

• Celebration is a historic root of event management.
• Modern events can be linked to ancient rituals and traditions.
• Global event management is affected by demographic changes.
• Psychographic changes affecting event length, purpose, and outcomes can be utilized to improve performance.
• New and emerging career opportunities in event management include public relations, marketing, retail sales, global business, leisure & recreation.
• Education has become the most important factor in event management growth.
• Advancing your career in the twenty-first century requires understanding the objectives of event management.
• Event leadership begins with a specific purpose in mind and directs all activities towards achieving this purpose.
• Strategic planning and management are crucial aspects of event leadership.
• Celebration, education, marketing, reunion are different types of events that can be planned through event management.
• Civic Events are any events that are endorsed by the Council with the involvement of citizens.
• Exposition/Exhibition is a place where retailers meet buyers to introduce their goods.
• Fairs & Festivals celebrate culture while providing deep meaning to attendees.
• Hospitality involves hotels creating a department for special events as a profit center.
• Meetings & Conferences are educational seminars that provide networking opportunities for association members and corporate employees.
• Retail Events are events where sellers depend on this event to attract buyers and drive their sales.
• Social Life-Cycle Events are major life-cycle events such as birth, coming-of-age, marriage and death; and important life-changes such as graduation or retirement.
• Sport Events are events where visitors will visit the host city to watch or participate in the event.
• The profession: event management

  Professional title: Event Manager

  Emerging field: Event Leader
• Subfield specialization in event management can include Civic Events, conventions, expositions, etc.
• education in event management growth include complexity of events requiring new skills in technology, operations, risk management, and human resource management.
• Education in event management includes time management, finance, technology, business development, and resource development.
• Event leadership subfields include Civic event, exposition/exhibition, fair and festivals, hallmark event, hospitality, meetings and conference, retail event, social life-cycle event and sports event.
• Hallmark event known as Mega Event one-time or recurring event of major proportions