PMM1 FINALS

• Internal Factors is a part of the SWOT Analysis where it explores the strengths of an organization.
• Consumers (or Customers) is the determinants of all the innovations and development of the businesses. They are the end users of a product or service.
• Positioning focuses on creating a unique image and identity for a product in the market.
• • SWOT AnalysisIs an analysis method assesses Strengths, Weaknesses, Opportunities, and Threats?
• Business Buying Behavior examines the acquisition of goods and services by organizations.
• Segmentation is marketing strategy involves dividing a market into distinct groups with similar characteristics.
• Product Life Cycle identify the stages of a product's journey from introduction to decline.
• Product Modification involves changes to the physical characteristics of a product.
• Brand Equity contributes to consumer perception and loyalty in the market?
• Perceptual Mapping is a practice involves visualizing how customers perceive brands in the market.
• Target Marketing is a marketing approach tailors strategies to specific groups with similar characteristics.
• Product Strategy is an area of marketing deals with the development and management of products.
• Product Line is a marketing concept that involves a group of related products marketed under a single brand.
• Consumer and Business Buying Behavior explores the processes individuals and organizations go through when acquiring goods or services.
• Consumer Buying Behavior understanding how individuals make purchasing decisions for personal use.
• Market Positioning

  -       Market positioning is a marketing strategy that focuses on creating a unique image or perception of a brand, product, or service in the customer's mind.
• SWOT Analysis

  -       SWOT analysis is a process that identifies an organizations Strengths, weaknesses, opportunities, and threats. Specially, SWOT is a basic analytical framework that assesses what an entity (usually a business, thought it can be used for a place, industry, or product) can and cannot do, for factors both internal (the Strengths and weaknesses) as well as external (the potential opportunities and threats) Strength is a positive internal factor. A weakness is a negative internal factor. An opportunity is a positive external factor. A threat is a negative external factor.
• E-commerce and supply chain are related concepts that involve the logistics processes of running an online store.
• E-commerce has made the supply chain more flexible and efficient, as it allows businesses to collect information, sell online, reach a wide range of customers, and deliver the products quickly at a low cost.
• E-commerce supply chain management covers activities such as the procurement of raw materials, manufacturing of finished goods, inventory management, warehousing, order fulfillment and last mile delivery.
• The main goal of e-commerce supply chain management is to ensure quality products, consistent product offerings, and customer satisfaction.
• Product modification refers to any deliberate alteration of the physical attributes of a product or its packaging. Even a slightly changed product, either in color, design, or quality, is considered a completely new product.
• PRODUCT MODIFICATION COMES IN 3 FORMS WHICH ARE THE CUSTOMIZATION,UPGRADING AND RE-ENGINEERING
• o   Customization: Changing the product to meet the specific needs of a customer.
• o   Upgrading: Replacing components or parts of the product to make it more powerful or reliable.
• o   Re-engineering: Completely redesigning the product to make it more efficient or easier to use.
• Promotion strategies are methods to increase the visibility and value of a product, service, or brand. Some examples of promotion strategies are:

  o   Giving more value, paying attention to people who have been promoted, asking for feedback, getting noticed, demonstrating leadership skills, identifying, and solving problems, becoming a positive presence, and maintaining a strong work ethic.
•   The term product life cycle refers to the length of time from when a product is introduced to consumers into the market until it's removed from the shelves. This concept is used by management and by marketing professionals as a factor in deciding when it is appropriate to increase advertising, reduce prices, expand to new markets, or redesign packaging.
• Product Life Stages

  -                   The process of strategizing ways to continuously support and maintain a product is called product life cycle management.
•     The introduction phase is the first-time customers are introduced to the new product.
• Growth Stage

              This is characterized by growing demand, an increase in production, and expansion in its availability. During the growth phase, the product becomes more popular and recognizable.
•     The maturity stage of the product life cycle is the most profitable stage, the time when the costs of producing and marketing decline. a company may begin deciding how to innovate its product or introduce new ways to capture a larger market presence. This includes getting more feedback from customers and researching their
• Decline Stage

              Product sales begin to drop due to market saturation and alternative products, and the company may choose to not pursue additional marketing efforts as customers may already have determined whether they are loyal to the company's products or not.
• Cultural influence refers to the impact that a culture has on the behaviors and perceptions of individuals who belong to it or interact with it.
• Consumers view your business through the products you sell to them, and business buyers view your organization through the services you provide them.
•    Logistics refers to the overall process of managing how resources are acquired, stored, and transported to their destination. Logistics management involves identifying prospective distributors and suppliers and determining their effectiveness and accessibility.
•   A supply chain is a network of all the activities involved in producing and delivering a product or service from the raw materials to the end user. The supply chain includes entities such as producers, vendors, warehouses, transportation companies, distribution centers, and retailers. The supply chain covers the entire production cycle and the delivery of the product or service to the consumer.
• Cultural influence includes cultural norms, values, beliefs, and practices. Shared cultural norms about ideas and behaviors shape the way individuals within that group perceive the world and behave. Culture influences every part of an individual’s life,including how they dress, eat, interact with others, and their daily routine.
• Brand Equity contributes to consumer perception and loyalty in the market?
• Perceptual Mapping is a practice involves visualizing how customers perceive brands in the market.