Logos, ethos, and pathos

• Logos is the use of reasoned arguments to persuade an audience.
• Pathos involves appealing to emotions such as pity, fear, anger, joy, love, and hate.
• Readers or listeners will be more inclined to believe and be persuaded by messages from a speaker or writer that they perceive as trustworthy, knowledgeable, and competent.
• Ethos refers to the credibility or trustworthiness of the speaker or writer.
• Establishing ethos is one of the key components of building credibility.