AO1

• Culture is the rule, customs, morals, and ways of interacting that bind together members of society or some other collection of people
• Media is tools used to store and distribute information e.g books, films, Tv
• Media

  • Gender stereotypes are learned through observation of media roles that perpetuate stereotypes
• Media

  • Vicarious reinforcement - For gender stereotypes, usually if a model conformed to gender stereotype types, they were rewarded. However, if they acted outside those stereotypes, they were punished.
• Cultural influence

  • Social roles expected of men and women are influenced by culture
  • Different societies have different social roles. These roles are passed down from generations through observational learning