nhs represent

• The NHS blood transplant video features Lady Leshurr, focusing on media language and representation.
• The title of the video appears in a Sans serif font, making it eye-catching and bold.
• The title suggests that something is missing from the blood transplant campaign.
• The red letters in the title connote the fact that this is about blood donations and transplants.
• The black letters in the title signify that there are people from certain ethnic groups that are almost missing currently from this particular database of donors.
• The video has an Urban feel, with a rooftop setting, skyline in the background, and use of urban casual clothing.
• The clothing style in the video is casual, making the character feel very natural, relatable, and familiar to an audience.
• The character initially has her back to the camera, creating an element of enigma and making her seem like she's staring out to the world, looking to the future.
• The character directly addresses the camera, speaking directly to the audience.
• The video mentions a variety of jobs, making it relatable to people from different backgrounds.
• The video also mentions some aspirational backgrounds, such as flying private and being a singer.
• Including people with disabilities is a way of ensuring that representations are diverse and complex.
• The campaign features group shots of a choir, a male footballer, and scenes of an empty hospital waiting room, emphasizing the seriousness of the situation and the lack of representation.
• The campaign ends with the NHS logo, emphasizing the fact that the campaign is backed by science and is about representing your community.
• The use of inclusive language in the campaign, such as "we are the sound of the streets", helps to make the audience feel part of the group.
• The campaign aims to persuade audiences to donate blood and organs, as people from black and Asian communities are more likely to have rare blood types and suffer from genetic conditions like sickle cell disease, which require frequent blood transfusions.
• The campaign encourages people from black and Asian communities to continue donating blood and organs, as the statistics suggest there is a lack of representation on the register.
• The campaign uses simple wording and repeated use of the letter R, such as "register and represent", to make the message memorable and easy to understand.
• The campaign targets British audiences and is part of a British campaign, with shots of Big Ben, the houses of Parliament, and a British MP, Chaka Amana, in a suit and tie, which portrays traditional representations of masculinity.
• The sign in the video says "No guts, no glory", making it seem as though audiences must be brave and that they will achieve glory by doing this particular thing.
• The positive representations of black and Asian people in the video are there to Target black and Asian audiences and avoid stereotypes.
• The business woman at her desk is mobo founder and CEO Kanya King, dressed in a suit, making her seem wealthy, classy, professional, and important.
• The man in a Tweed coat, appearing upper class and powerful, is Aaron Christian, an actor, director, producer, and writer from an Asian background.
• The dancer in the video is Beth Willits, who has danced in a variety of shows, films, and TV programs.
• The basketball player in the video is a man in a wheelchair, challenging traditional representations of disability by being successful in his field.