omo

• The use of large bold font in the advert is eye-catching and persuasive.
• The omo logo is repeated a couple of times in the advert to add brand recognition for an audience.
• The letter b in the word bright is capitalized to emphasize that word, indicating that this product is going to make your items as bright as possible.
• The use of a triangular shape in the advert acts as a symbolic code, suggesting that this product is going to make your clothes explosively white, blindingly white.
• The use of bright colors in the advert makes it feel fun, happy, and positive.
• The use of red, white, and blue in the advert might suggest that this product has a patriotic British feel, which would appeal to audiences within Britain or within America.
• The color red in the advert is a powerful color, suggesting that this product is a powerful product.
• The facial expressions and body language in the advert emphasize how happy and pleased everyone is with the product.
• The use of the phrase "boil with omo" is an imperative, instructing audiences to use the product.
• The use of italics for emphasis on the word "bright" in the advert helps to emphasize particular features to an audience.
• The use of binary opposition in the advert creates a binary opposite between omo and all the other brands of cleaning product at the time, stating that omo puts ordinary whiteness completely in the shade.
• The image of the product in the advert helps an audience to recognize the brand, particularly when they're going shopping.
• The reliance on stereotypes in the advert, such as the idea that women are going to do most of the domestic chores around the house, is a common feature of media language and representation.