galaxy

• The chocolate advert starring a CGI Audrey Hepburn is set in a coastal area of Italy, creating an aspirational Escapist fantasy for audiences.
• The use of media language and representation in the ad includes establishing shots of winding mountains and Roads, a town area of Italy with bustling roads and people, and a Market scene with crowd noises.
• The CGI Audrey Hepburn is introduced on a bus, symbolizing stress and chaos, and is unable to go forwards due to an accident with a market stall.
• The use of Audrey Hepburn in the ad is to connote that the brand is about luxury, style, nostalgia, and tradition.
• The close-up of the Galaxy packaging in the bag, with non-diegetic music, makes everything feel calmer.
• The use of Audrey Hepburn in the ad is also to evoke a sense of escapism and fantasy.
• The shot reverse shot between the man in the car and Audrey Hepburn helps to emphasize the fact that they've made eye contact and that there's potential for a romance to build in the narrative.
• The narrative in the ad builds the idea of a traditional hero or savior, with Audrey Hepburn as the Damsel in Distress who needs to be rescued from chaos.
• The use of models and actors in the ad, including Nick Hopper who resembles a young Gregory Peck, is to add realism and familiarity to audiences.
• Audrey Hepburn, known for her fashion and style, is often associated with the brand.
• The use of Audrey Hepburn in the ad is also to evoke a sense of nostalgia and tradition.
• The shot of Audrey Hepburn taking the bus driver's hat is playful and adds to her idealized image.