i, daniel blake

• Ken Loach directed I Daniel Blake, a film produced by 16 Films and distributed by eOne Productions.
• Ken Loach is known for his work in social realism, a niche genre that is not widely popular but is well-known in Britain.
• Ken Loach's work has won him numerous awards, including an Oscar.
• The funding for I Daniel Blake came from the BBC and the BFI, both of which are known for funding things that are culturally significant and educational.
• The low budget for I Daniel Blake meant that the production had to be specific, using real locations instead of sets.
• The film was shot mostly on real locations, including real streets, job centres, and houses.
• A lot of the film was improvised by the actors.
• The BBC, a public service broadcaster, was responsible for some of the funding for I Daniel Blake.
• The BBC, as a public service broadcaster, aims to produce products that are informative, educational, and entertaining.
• The BBC also aims to show diversity and new talent.
• Straight Outta Compton was removed from the a-level exam in 2020, and I Daniel Blake is one of the films that will replace it.
• Jeremy Corbyn was invited to the premiere of I Daniel Blake and later tweeted and wrote an article for the Daily Mirror about the film.
• The film was marketed digitally after its release at the cinema, but the use of new technologies like digital streaming and digital downloads could have a negative impact on the film's regulation.
• The film could have had a lower certificate if it was felt it might be educational for audiences to see, particularly those who have been in similar situations.
• The premiere of I Daniel Blake was unusual, taking place in Newcastle instead of London, to signify the film's engagement with the north of England.
• There are no graphic or offensive scenes in the film, but it does contain some swear words.
• I Daniel Blake uses very little technology in terms of new technologies, with no special effects or big set pieces.
• The BBFC, which does the classifications of films, awarded I Daniel Blake a 15 certificate primarily because some scenes were too emotional and disturbing and they also felt that younger audiences might not understand the narrative.
• The job of the regional marketing officer was to market the film by contacting real people working in public services, attending local cinema screenings, and protesting outside with placards about the Conservative government and austerity.
• Eon Productions advertised for a regional marketing officer based up north in Britain to target audiences in regional buildings, workplaces, schools, hospitals, council offices, and police forces.
• I Daniel Blake was made by a diverse independent company, suggesting it may not be solely about profit and power.
• Daniel Blake's premiere was held in Newcastle and it was attended by Ken Loach and other members of the cast and crew and it was a great opportunity to engage with the target audience and to promote the film to a global audience because it was attended by journalists and film critics and it was covered by several news outlets and it was a great opportunity to promote the film's political message and to appeal to those left-wing audiences who want social change.
• Eon Productions used a range of guerilla marketing techniques, including projecting quotes and images from the film onto the sides of important buildings like the houses of parliament.
• The film's premiere was held in Newcastle and attended by Ken Loach and other members of the cast and crew, providing an opportunity to engage with the target audience and promote the film's political message to a global audience.
• Eon Productions also advertised for a marketing officer to put up fly posters, which is often illegal in many places.
• Ken Loach's name is prominently featured on the posters for I Daniel Blake to engage the target audience and they feature several key scenes and mentions of awards won including the Palme d'Or, which is awarded at the Cannes Film Festival.
• Ken Loach's involvement in the film may make it seem more mainstream because he is well known and has won several awards.
• The film feels niche and alternative due to its setting in a regional area of Britain, which narrows the audience down.
• Ken Loach is known for exploring the problems in Britain caused by government policy and is staunchly a labor supporter and anti conservative.
• The film is anti conservative and is a social commentary about the problems that have been caused by conservative austerity measures.
• The film was marketed using traditional media, such as printed newspapers, magazines, trailers, and posters, because the target audience was older and may be more familiar with traditional forms of marketing.
• The film was also marketed using online media, such as social media and websites, but to a lesser extent because the target audience was expected to be younger and may not use online media as much.
• The film, I Daniel Blake, is a hard-hitting film that is educational and informative about the grim realities of the benefits system within Britain and what it's like living in poverty and trying to claim benefits and going to food banks.
• The film was distributed in countries where it could be subtitled, such as France and certain South American countries, but not in countries where audiences were expected to watch it in its native language, like in America.
• The marketing materials and techniques used by I Daniel Blake, such as printed newspapers, magazines, trailers, and posters, were used because the target audience was older and may be more familiar with traditional forms of marketing.
• Distributing the film globally was challenging due to the regional nature of the film and the heavy regional accents in the film.