black widow

• Marvel Studios, a subsidiary of Disney, purchased Marvel in 2009 for $4 billion.
• Disney's purchase of Marvel is an example of horizontal integration, as Marvel Studios was making films that Disney could see were popular and owned the rights to many Marvel characters that Disney wanted to use in films.
• Disney has also horizontally integrated and purchased other media companies, including Lucasfilms, 20th Century Fox, and Pixar.
• Marvel Studios is a diversified company that operates in various media industries, including film, comic books, television, animation, music, and merchandising.
• Marvel Studios has around 500 employees, while Disney as a company has around 230,000 employees worldwide.
• The production budget for Black Widow was around $200 million, excluding marketing and distribution costs.
• Black Widow is one of the most expensive films that Marvel has ever made, with a budget of around $400 million, including marketing and distribution costs.
• Black Widow was originally considered as a film in 2004, when Lionsgate Films bought the rights to the film from Marvel.
• Lionsgate Films shelved the film due to the poor performance of other female-led films at the cinema, including Eon Flux.
• The rights to Black Widow reverted back to Marvel in 2006.
• In 2007, there was a period of female empowerment in the media, with the Me Too campaign gaining traction.
• The director of cinematography used three Sony Venice cameras in a multi-camera setup, aiming to capture action from all different angles without having to reshoot stunt sequences.
• The production of the film took six months, with locations including Norway, Budapest, Morocco, Pinewood Studios, and several places within Atlanta, Georgia.
• Kate Shortland, a female director, was chosen to direct the film, researching female lead films for inspiration.
• Black Widow was a key film in the Marvel Cinematic Universe, showcasing the empowerment of women in the film industry.
• The director of cinematography used a variety of cameras, including Panavision Millennium DXL2 cameras, Phantom Flex 4K, Panavision Primo 70 Series lenses, and Red Helium cameras.
• The budget allowed for 188 stunt people, enabling a variety of stunts, whether water-based, aerial, or otherwise.
• Scarlett Johansson, who had been cast in the role of Black Widow in several other Marvel movies, was a key player in the film, advocating for a female director.
• For the car chase scenes, nine cameras were set up surrounding the action, enabling 360-degree shots.
• The director of cinematography had a bus full of cameras and lights, allowing him to choose the cameras, lenses, and lights for each shot on a shot-by-shot basis.
• The director of cinematography was a fan of the Sony Venice cameras due to their compact size and ability to move around easily.
• Disney and marvel created their own original music for the film, and they even got an orchestra in to record all of the music and soundtrack for the film once production was finished.
• 360 degrees by all nine cameras simultaneously, the camera crew alone had 300 people working for them.
• Florence pugh, a british actress, may have drawn in more british audiences due to her previous work in fighting with my family.
• David harbour, an actor who may be familiar to audiences from stranger things, may have drawn in more american audiences due to his previous work.
• A company called trickster was brought in to help with the digital effects on Taskmaster's mask and the blue veil.
• Disney put the film out to test audiences to work out whether the film was going to be successful or not, and audiences had a lot of feedback.
• There was a lot of visual effects involved in the film during the post-production stages, so companies like digital domain had to get involved.
• Some audiences didn't like the misogynistic and sexist scenes of scarlett johansson in her underwear, so these scenes were cut out of the film.
• Audiences particularly liked the chemistry between mason and romanov, so disney employed the entire cast and crew again to reshoot some more scenes of these two characters together.
• Scarlett johansson brings in her old pre-sold audience from the other marvel films, and she also attracts male audiences due to her attractiveness.
• There were several other familiar stars in the film such as rachel weiss, ray winstone, and william hurt, who may have drawn in global audiences due to their previous work.
• There were 320 visual effects based shots that digital domain helped to produce.
• Disney had to purchase the rights to several big name songs for the soundtrack of the film.
• Walt Disney is a vertically integrated company that can do things like marketing and distribution, and was the distributor for the film "Black Widow".
• The film "Black Widow" was originally announced at the 2019 San Diego Comic Con, a great event for super fans of pop culture like films and TV programs.
• The intention was to release the film in May 2020, but the COVID-19 pandemic forced a delay.
• When the film was delayed, Disney was concerned that the marketing materials might feel stale and old, so they recreated the whole marketing campaign, creating new posters and trailers to try and make the film feel fresh.
• The film "Black Widow" had partnerships with companies such as Mattel, BMW, Tick Tock, Amazon, and Youtube to promote the film and raise awareness of the character.
• The premiere of the film "Black Widow" was planned as a global fan event in multiple countries to promote the film and attract super opinion leaders.