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• The music video for "Audiences" by the Arctic Monkeys targets specific audiences and engages them through various techniques.
• The video has a realistic, live feel to it, with shaky voice, imperfect audio, and a ladder in the background.
• The close-up shots of the instruments being played appeal to audiences who are interested in bands that play their own instruments.
• The lead singer says "Don't believe the hype" in a self-deprecating manner, suggesting that there is hype but his band is not as good as people think.
• The use of close-ups and low angles on the lead singer make him feel powerful and important, particularly appealing to young male audiences who may see him as a role model.
• The video has a vintage or retro feel, with a noise filter on top of the footage and intertextual references to other famous music products like Top of the Pops and The Old Grey Whistle Test.
• Some audiences may not like the retro feel of the music video, preferring a more high-budget, narrative-based approach.
• The music video also references "Dirty Dancing" and "Duran Duran", potentially targeting an older audience.
• The music video for "I Bet That You Look Good in a Bodyguard" by the Arctic Monkeys references Romeo and Juliet, potentially targeting a British or global audience familiar with the Shakespeare story.
• Fans of the band actively participated in marketing the song by pirating it and sharing it on file-sharing websites.
• Some audiences may not understand the references to older media products like "Dirty Dancing" and "Duran Duran", which could put them off.
• The use of references in music videos can engage particular demographics.
• The music video features shots of instruments, targeting music lovers.
• Fans also created a MySpace page for the band, as it did not exist at the time.
• The intertextual references may be understood by older audiences aged 35 and over, potentially targeting that older audience with things they will be particularly engaged by.
• Even if you don't understand the intertextual references, many audiences enjoy the retro feel of the video.
• The retro feel of the video is in fashion, potentially engaging audiences who like that style.
• The Arctic Monkeys' debut single, "I Bet That You Look Good in a Crown", went straight to number one, with little to no marketing, which is unusual.
• The Arctic Monkeys formed a band by recording demo songs and giving them away at gigs.
• The Arctic Monkeys used file sharing to promote their music, which led to them being signed by a small independent record label, Domino Records.
• Domino Records gave the Arctic Monkeys a lot of creative control, allowing them to make many decisions themselves.
• The music video for "I Bet That You Look Good in a Crown" had a very small budget, which is conventional when a band is just starting out.
• The production decision to use an authentic 1980s Ikagami three tube color TV camera to film the music video gave it a nostalgic retro style quality.
• The music video emphasized the importance of convergent new digital technologies for the marketing of bands.
• The music video was shared online by one of the photographers involved, and it was shared a lot by other people, putting the music video online meant that more people across Britain could see the Arctic Monkeys' music.
• Fans of the Arctic Monkeys made an unofficial page for the band on MySpace, where they posted lots of content about the band, acting as an unofficial way of marketing the band to audiences around Britain.
• The Arctic Monkeys' music was also promoted on MySpace, an online platform that was popular with music fans.
• The music video for "I Bet You Look Good in Aley" by the Arctic Monkeys was made on a single set in a studio, with no costume changes, and it feels as though it was recorded live.
• The success of the music video showed that you did not need a big record label or a big budget to become a real success in the music industry.