hylt-blackplack

• The music video for "How You Like That" by Blackpink is relevant for AQA GCSE Media Studies as it's a set text on that specification.
• The video offers entertainment pleasures such as fast-paced action, bright colors, a dance routine, and empowered women.
• The band image in the music video is targeted towards a specific audience, with strong lyrics, body language, and camera shots.
• The music video has clear conventions of pop music, including bright colors, catchy dance routines, and soft focus.
• The music video also has genre conventions of other genres, such as hip-hop, rap, and trap music.
• The music video has a high budget feel, with cgi, big set pieces, multiple locations, and multiple costumes.
• The lyrics of the song are sung in English, which potentially broadens the audience out from a traditional Korean audience.
• The dance routine is simple and repeated several times, making it easy for fans to copy and practice at home.
• Some audiences complained about the use of the Hindu statue in the music video, which they felt was cultural appropriation for entertainment value.
• The power that the Blackpink audience has over the record label is clear, as the record label immediately re-edited the video to remove the statue.
• The band was marketed in intricate ways, including using tv shows and reality shows, to build a fan base and create a reputation and brand.
• Music videos often have a traditionally passive audience, but the fact that this video was based on a reality show with opportunities for audiences to vote, share, like, comment, and choose a winner suggests a more active audience.
• The use of social media in the campaign for this music video emphasizes the fact that the audience for Blackpink is likely more active than some other audiences.
• Collaborations with other artists often help bands to broaden their target audience and make new fans, as seen with Blackpink's collaborations with artists like Lady Gaga.
• Blackpink's record label is YG Entertainment, a South Korean record label, talent agency, and music production company.
• YG Entertainment is vertically and horizontally integrated, producing, marketing, and distributing music.
• YG Entertainment has a range of other subsidiaries, including clothing, merchandise, and cosmetics.
• YG Entertainment has a golf subsidiary.
• YG Entertainment has a history of success in K-pop music, with hits like "Gangnam Style" by Psy.
• YG Entertainment has been invested in by several large tech companies, reflecting the growing importance of music in the online world.
• YG Entertainment has faced scandals and rumors, including the Burning Sun Scandal and rumors of corruption and drugs.
• YG Entertainment has self-regulated in response to cultural appropriation complaints, editing out the image of a Hindu statue from the music video.
• The music industry in South Korea is often operated in a different way to England and America, with a focus on industry-led, factory-style music creation.
• Many aspiring artists in South Korea join a company as trainees, receiving training in music, dance, style, media attention, and publicity.
• Blackpink has appeared on multiple American TV chat shows, been in billboard magazine, and worked with Lady Gaga.
• Interscope and YG Entertainment have a partnership, representing blackpink outside of Asia.
• Blackpink has released albums in Japanese and include English lyrics in their songs.
• The music video for "How You Like That" by blackpink has been viewed over 100 million times on YouTube.
• In South Korea, a law requires record labels to display the age rating on the top right of the screen for at least a couple of seconds at the beginning of any video on YouTube.
• Blackpink has also worked with Spotify to promote the band and each band member made their own playlists to target different audiences.
• K-pop and South Korean artists are increasingly popular within Western culture, often incorporating global exotic locations in their videos to appeal to a diverse audience.
• The band members of blackpink are diverse, including Lisa from Thailand, Rose from Australia, and Jennie from South Korea, who grew up in New Zealand.
• Members of blackpink have started their own solo careers, which are also being promoted by the same record label.
• These trainees are often featured on reality shows, with the most popular ones being put forward to become pop stars and release music.
• Blackpink has worked with various companies for sponsorships and investments, including Kia, jazz Wares, zapeto, pubg mobile, Samsung, and k bank.
• The globalization of the music industry has had a significant impact on the way music is produced, marketed, and distributed.