Observation is the systematic noting and recording of events.
Systematic means that the procedures are consistently applied.
The events or their signs must be observable. Observations must be objective so that there can be strong agreement among raters.
Measurement assigns numbers to objects, events, or their characteristics. This is an inherent feature of quantitative research.
Experimentation is the process we use to test the predictions we call hypotheses and establish cause-and-effect relationships.
Experimentation is not always possible because our predictions must be testable.