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Research question example
: What effect does daily use of Twitter have on the attention span of under-16s?
2
variables
in hypothesis -
dependent
and
independent
Daily apple consumption leads to fewer doctor’s visits.
Consumtions
-
independent
,
visits
-
dependent variable
Quantitative research
is expressed in
numbers
and
graphs.
It is used to
test
or
confirm theories
and
assumptions.
Quantitative
methods include
experiments
,
surveys
and
observations
Use
qualitative
research for
understanding
something (
concepts
,
experiments
)
Use
quantitative research
if you want to
test
or
confirm
(a
theory
or
hypothesis
)
Statistics
is the
science
of
quantitative methods
of studying mass phenomena
mass phenomenon
=
covid-19
disease
individual phenomenon
=
world record
in a
given field
Qualitative
method includes
interviews
and
focus groups
Sampling
means
selecting the group
that you will actually collect data from in your research. Survey a sample of 100 students.
Simple random sampling
means that every person of the population has an equal probability of inclusion in sample.
Stratified random
sampling - the population is first divided into
subgroups
(or strata) who all share a
similar characteristic
Systematic sampling
- selecting
random number
(every
4th
person)
Nominal level
-
no ordering.
Example - eye color, height, weight, age, gender, etc.
Ordinal level
- a
scale
( satisfied or not)
Interval level
- the
interval
is the
same
( temp from
20
to
30
=
30
to
40
) No true
zero
point ( 0
degrees
in
Fahrenheit
)
Ratio level
- interval scale with the additional property that its
zero
position indicates the
absence
of the quantity being measured
The mode is the most frequently occurring value/category (at least NOMINAL VAR)
MEDIAN
: The
middle
value (at least ORDINAL VAR)
MEAN:
sum
of
all
observations divided by the
number
of observations (
SCALE VAR
) Среднее арифметическое
Nominal level
-
mode
Ordinal
level -
Mode
+
Median
Interval and ratio
-
Mode
,
median
and
mean
Measures of variability
define how far away the data points tend to fall from the center
Range
: the
difference
between the
highest
and
lowest
values
Standard deviation
:
average distance
from the
mean
Variance
:
average
of
squared distances
from the
mean
The
mean
,
median
and
mode
are
exactly
the
same
in
normal distribution
Shape
of
data
:
Skewness
and
Kurtosis
Variance
tells us about the
amount
of variability while
skewness
gives the
direction
of variability.
1st
-
negative
screwed curve,
2nd
-
positive
The distribution is
positively skewed
if
Mode
>
Median
>
Mean