7. Four-Drive Theory

• Four-Drive Theory – emotions are the source of human motivation and that these emotions are generated through four innate and universal drives
• Drive to acquire – seek out, take, control, and retain objects and personal experiences
• Drive to bond – variation of the need for belonging and affiliation, motivates the people to cooperate and, essentially, for organizations and societies
• Drive to Comprehend – need to know, discover answers to unknown
• Drive to defend – protect ourselves physically, psychologically, and socially