investigate the relationship between between co-variables
we show the strength of the association between co-variables by plotting each pair of point on a scatter graph
positive correlation
as one variable increases the other increases
negative correlation
as one variable increases the other decreases
zero correlation
as one variable increases there is no effect on the other
Correlation coefficients
used to tell us how strongly the co-variables are related, and this is decided by how close together the points are (a value between 1 and -1)
evaluation of correlations
correlations cannot be interpreted as causation
there may be other intervening variables as in a correlational study, there is not manipulation of an IV
they are used as a starting point to assess possible patterns between variables before the researchers commit to an experimental study
they are quick and economical to carry out as there is no need for a controlled environment and no manipulation of variables is required and secondary data can be used
studies only tell us how variables are related but not why and they cannot demonstrate cause and effect between variabkes
they can be misused and misinterpreted and third variables can be at work
meta-analysis reviews
primary data results collected indirectly for a specific research purpose, it arrives first hand from the participants
secondary data is using the results that were gathered previously by someone else often for a different purpose
a process of combining results from a number of studies on a topic to provide an overall conclusion
if this is done on quantitative data, the result is called an effect size
secondary sources are collected together to investigate a hypothesis
case studies
involve analysis of unusual individuals or events, such as a person with a rare disorder
they can also concentrate on more typical cases
it involves the production of qualitative data, and the researchers will construct a case history of the individual concerned which may produce more quantitative data
they tend to take place over a period of time
they can offer rich, detailed insights that may shed light on very unusual and atypical forms of behaviour
generalisation of findings in an issue when dealing with small sample sizes
longitudinal study
researchers to not manipulate any variables or interfere with the environment
they simply conduct observations on the same group of subjects over a period of time
they are beneficial for recognising any changes, developments or patterns in the characteristics of a target population
longitudinal studies are often used in clinical and developmental psychology to study shifts in behaviour
cross sectional designs
a type of observational study that involves analysing information about a population at a specific point in time
measures the prevalence of an outcome of interest in a defined population that provides a snapshot of the characteristics of the population at a single point in time
can be used to assess the prevalence of outcomes and exposures, determine relationships among variables and generate hypotheses about casual connections between factors to be explored in experimental designs