An informative speech is one whose goal is to explain or describe facts, truths, and
principles in a way that stimulates interest, facilitates understanding, and increases the
likelihood of remembering.
The purpose of informative communication is to
add to a listener’s understanding.
Characteristics of Effective Informative
Speaking
IntellectuallyStimulating
explained in a way that arouses their curiosity and interest.
Relevant
A general rule to remember when preparing informative speeches is this: Don’t assume your listeners will recognize how the information you share is relevant to them. Remember to incorporate listeners relevance links throughout the speech.
Creative
be creative when it gives innovative or cutting-edge ideas.
ProductiveThinking
can choose the ones that are most appropriate to a particular audience.
-Michael Micalko “Thinking like a Genius,
Methods of Informing
Description
method used to create a precise, vivid, verbal picture
describe something effectively,
-Comparison and contrast is a method of informing that centers on how something is
similar to and different from other things.
Narration is a method that retells
-Narration can be shown in a first-, second-, or third-person voice.
-Demonstration is a method that shows how something is done, displays
the stages of a process,
Technique
Presentational aids, Repetition,Transitions,Humor and other emotional anecdotes,Mnemonics and acronyms
Guidelines for Choosing an Organizational Pattern
Chronological
you want to show a step- by step
progression and/ or you want to
discuss an event, phenomenon, or
concept over time.
Spatial
you want to help the audience
visualize something you are
describing and/or you want to
describe something by moving from
point to point through space.
Categorical
You want to emphasize the
significance of the categories or
divisions in some way or you are
interested in a flexible approach to
organization.
Causal
you want your audience to
understand those factors (causes)
that have contributed to some
outcome (effects) or you want your
audience to understand the impact
(effects) of some problem or
phenomenon.
Problem-Solution
You want to make your audience
understand a problem more fully,
while acknowledging associated
solutions, or you want to help your
audience become aware of diverse
solutions to a problem without
advocating any one of them.
first method is to define a word of idea by classifying it and differentiating it from
similar words or ideas.
second method is to define a word by explaining its derivation
third method is to define a word by explaining its use or function.
fourth method is define something is by using a familiar synonym or
antonym.
-Demonstration is a method that shows how something is done, displays
the stages of a process, or exhibits how something works.
Speech to Persuade
-Persuasion involves the process of modifying or reinforcing attitudes, beliefs, values,
or behavior.
-A persuasive message might aim to influence liking or disliking something, such as a
new shopping mall or bats. Beliefs, defined as what one perceives as true or false, are often rooted in past experiences or faith. can target beliefs, attempting to change or strengthen them. Values, enduring concepts of right or wrong, influence life goals and behavior.
Cognitivedissonance
elling listeners about existing problems or information
that is inconsistent with their currently held beliefs or
known information creates psychological discomfort.
Hierarchy of needs
People are motivated by unmet needs. The most basic
needs are
physiological, followed by safety needs, social needs,
self-esteem needs, and finally, self- actualization needs.
Positive motivation
People will more likely change their thinking or pursue a
particular course of action if they support what the
speaker advocates.
Negative motivation
People seek to avoid pain and discomfort. They will be
motivated to support what a speaker advocates if they
are convinced that bad things will happen to them
unless they do.
Proposition of Value
-An assertion of value involves making a statement that prompts the audience to
assess the worth or relevance of something.
Proposition of Policy
-The third type of proposition, known as a statement of policy, advocates for a specific
action, typically involving a change in policy, procedure, or behavior.
propositions of policy, the speaker aims to persuade the
audience to support a specific action, as illustrated by the example of advocating for
the abolition of academic tenure for college professors. The speech is organized
topically, presenting reasons why academic tenure is no longer deemed a sound
policy, and it calls for specific action from the audience.
Speech to Entertain
usually happens in an after-dinner situation, or
at a time when the audience does not expect to be asked to think very hard or to take a very serious action.
Formal communication networks are systems designed by
management to dictate who should talk to whom to get a
job done.
The most common way of describing formal networks is
with organizationalcharts.
Downward communication occurs whenever superiors initiate messages
to their subordinates.
Types: Job instructions, job rationale, procedures and practices, feedback, indoctrination.
Purpose: To convey tasks, explanations, rules, performance feedback, and organizational mission.
Benefits: Assists in task clarity, understanding organizational goals, and motivating employees.
Messages flowing from subordinates to superiors are labelled upward
communication.
horizontal communication
(sometimes called lateral communication).
messages
between I members of an organization with equal power.
Informal Communication Networks
-patterns of interaction based on friendships, shared
personal or career interests, and proximity between workers.
Functions of Informal Networks.
Confirming - confirms formal messages.
Expanding - fill in the gaps left by incomplete formal messages.
Expediting - deliver messages more quickly than official channels can.
Contradicting - contradict official messages.
Circumventing - bypass official channels that are unnecessarily cumbersome and time consuming.
Supplementing - job done better than the more formal variety
can.
business letters- formal, written to a specific person, usually a business contact, and are used for a variety of purposes