PURCOM

• For communication, the person should consider the receiver, speak accordingly and give them what they need.
• Communication is defined as the exchange of thoughts, ideas, concepts, and views between or among two or more people, various contexts come into play.
• Communication is an interaction where participants are affected by each other's behavior and attitude.
• Every message is a stimulus to new action and a response to prior behavior of both sender and receiver.
• No one is isolated from what has occurred prior between or among the communicants or participants.
• Communication occurs at the same time at more than one level, we do not send information to the receiver verbally only.
• By using various verbal and non-verbal signs in a different context, we also tell the other person how we look at our relationship with him and what we are communicating.
• A text message sent with a period (.) may differ from a text sent with an exclamation point (!).
• The term communication process refers to the exchange of information between two or more people, for communication to succeed, both participants must be able to exchange information and understand each other.
• If the flow of communication is blocked for some reason or the parties cannot make themselves understood, then communication fails.
• There are many conceptual models for human communication such as: Aristotle’s model, Laswell’s model, Shannon- Weaver’s model, and David Berlo’s model communication.
• Laswell communication: it begins with the communicator (who) sending out a message (what) using a medium (in which channel) for a receiver (to whom) experiencing an effect (with what effect) afterwards.
• Shannon’s Weavers communication model: Claude Elwood Shannon and Warren Weaver's model of communication was introduced in 1949, a year after Laswell’s, for Bell Laboratories.
• In Shannon’s Weavers model, other components as such as noise, reception, destination and feedback have been identified.
• David Berlo’s model conceptualized in 1960 is probably the most well-known among the communication models.
• David Berlo’s model was initially called SMCR which stands for sender of the message, sent through a channel or medium to a receiver.
• David Berlo’s model was modified later on to include noise, hence, the acronym SMCRN.
• Elements of a message include language, gestures, body language, etc.
• Treatment refers to the communication way in which the message is conveyed to the audience.
• Knowledge indicates the level of actual information, familiarity and experience on the discussion topic or message.
• The receiver needs to think all the contents and elements of the source, so as to communicate/responds to sender effectively.
• Elements-It includes various things like language, gestures, body language, etc.
• Treatment- It refers to the packing of the message and the way in which the message is conveyed or the way in which it is passed on or delivered.
• For effective communication, the source and the receiver need to be on the same level.
• The sender of the message, from where the message originates, is referred to as the encoder.
• Social Systems refers to the values, beliefs, behaviors, rules and regulations, locations and religions.
• Self-image differs from person to person.
• The major variables involved in the communication process are (1) source, (2) message, (3) channel, and (4) receiver.
• Berlo’s model believes that for effective communication to take place, the source and the receiver need to be on the same level.
• The person who receives the message and decodes it is referred to a decoder.
• Structure- The structure of the message refers to how it is arranged; the way people structure the message into various parts.
• Communication fails if there is no feedback from the receiver.
• Content-The body of a message, from the beginning to the end, comprises its content.
• Structure describes the arrangement of the information.
• Feedback happens when the process reaches its final point and the message has been successfully transmitted, received and understood.
• Culture refers to the social background of the sender and receiver.
• Code refers to the form of message transmitting (text, audio, video, visual etc.).
• Code- The code of the message refers to the means through which it is sent and in what form.
• Content refers to the entire body of the message from beginning to end.
• The source being the originator of the message acts as the encoder, his/her attitude towards the audience or the subject as well as his/her knowledge about the topic on hand likewise counts along with the social system that he/she is in which includes values, beliefs, and practices and culture.