Imperialist ideas

• Government promotion of the empire

  • Empire Marketing Board, set up in 1926 following efforts of Leo Amery (Secretary of state for colonies and dominions)
  • Items produced in the Empire through posters and advertising campaigns
  • Board became active in 1930s because of the Great Depression
• Government promotion of empire

  • Empire Marketing Board, set up in 1926 following efforts of Leo Amery (Secretary of State for Colonies and Dominions)
  • items produced in the Empire through posters and advertising campaigns
  • Board became more active in 1930s when international trade declined
  • Exhibitions were staged
• Government promotion for the empire

  • Wembley Exhibition of 1924 and British government contributed half the £2.2 million cost
  • Sports stadium. Permanent legacy of the exhibition
  • Intended to give visitors an experience of the British Empire in minature
  • People in Empire were displayed in ethnic villages to recreate traditional lives and crafts of pre - colonial people
• Government promotion of the empire

  • Over 17 million visitors attended in 1924 and another 9 million in 1925
  • Another Empire exhibition in Glasglow in 1938 proved to be a great success
  • Attracted 12 million and offering a chance to boost the Scottish economy after the Depression
• Other way empire was promoted

  • Many non - governmental and private organisations raise the imperial consciousness of the British public
  • BBC, established in 1923 under first Director General, John Reith
  • took strong pro - imperial stance and covered many major imperial events, exhibitions and public celebrations
  • King's speech
• Government promotion of Empire

  • Empire Marketing Board, set up in 1926 by Leo Amery
  • He was Secretary of State for Colonies and Dominions
  • Promoted consumption in Britain of items produced in the Empire
  • Through posters and campaigns
  • Became more active in 1930s, when the Great Depression hit
  • Content positions Britain and Britons at top of racial and social hierarchies
  • Also responsible for the economic and moral improvement of the colonies
• Other way empire was promoted

  • 1924, Empire exhibition the composer Edward Elgar conduct mass choirs and sung 'Land of Hope and Glory'
  • Noel Coward's 1931 song 'Mad Dogs and Englishman' adopted an imperial note
  • More gently self mocking of British ideas about themselves and the Empire
  • Co - operative Wholesale Society (Large traders in empire) celebrated their global and imperial links
  • in their advertising, tea and including cards in the tea with pictures of places in the empire
• Other way empire was promoted - Informal links

  • Relatives who emigrated to Australia or elsewhere
  • Former missionaires who spoke in Church and their experiences in empire
  • relatives who served in army or navy, bringing them into direct contact with the empire