Lesson 1: Communication Principles and Ethics

• Effective communication is a key interpersonal skill and by learning how you can improve your communication has many benefits.
• Communication is beyond simply putting words into thoughts and emotions. It is done effectively only when information is transmitted without changing both the content and the context of the message.
• (FORMS OF COMMUNICATION)

  1. Verbal Communication
  2. Non-verbal Communication
  3. Written Communication
  4. Visual Communication
•  verbal communication, which includes the use of language, sounds, and tone of voice

   non-verbal communication, which includes body language and facial expressions

   written communication, such as through journals, emails, blogs, and text messages

   visual communication, which involves signs, symbols, pictures, graphics, and emojis
• Effective communication is dependent on how rich those ideas are, and how much of those ideas are retained in the process.
• In order to be an effective communicator, a number of skills have to be utilized. Which skill one chooses greatly varies and is dictated by the situation, the content or the actual information a person needs or wants to convey, and the intended recipient of that information.
• A key element in effective communication is audience analysis.
• Audience is anyone who is expected to receive the message you are sending.
• Knowing the audience, understanding their level and how they

  need to receive the information – also known as skills on audience analysis – are extremely important in “packaging” the message and sending it across.
• Another aspect that needs consideration in analyzing the audience is identifying and trying to overcome possible communication barriers.
• Principles of Effective Communication

  1. Clarity
  2. Conciseness
  3. Completeness
  4. Organization
  5. Empathy
  6. Flexibility
• Clarity. This pertains to both the message and the purpose why the message has to be sent. The message should be clear by using appropriate language and communication channels, but equally important is that the reason for sending and receiving the message must be understood by both sender and receiver.
• Conciseness. The message should be as brief as may be required depending on one’s purpose, especially in most modern contexts in the business and academic fields where time is of the essence. It should be devoid of trivial details that would hinder communication.
• Completeness. Despite its conciseness, the message should still be complete and accurate. Whenever necessary, background information should be given to provide better context; facts and observations may also be helpful.
• Organization. Effective communication is usually planned in order to ensure the systematic flow of ideas and transition from one point to another. There are instances, however, when communication is impromptu, but this should not be an excuse for an organized presentation of ideas.
• Empathy. The sender of the message should be sensitive to the needs and interests of the receiver. In case of face-to-face communication, the speaker must always be conscious of the reaction of the listener and adjust his/her communication strategy accordingly.
• Flexibility. Different people have different communication styles, and consequently, different expectations. Effective communicators know how to adapt to the varying needs and expectations of their audience, and modify the message or the way the message is sent to avoid misunderstanding or misinterpretation.
• Globalization has been regarded as the key to the worldwide integration of humanity, where there is an increased economic, political and cultural integration and interdependence of diverse cultures.
• For our part, we Filipinos have increased our awareness and acceptance of the notion that we belong to a diverse, global community.
• Communication in the modern world must be anchored on the concept of diversity, since effective communication and the ability to understand cultural differences are skills that

  have become requisites not only for a meaningful social life but also for a successful professional career.
• Digital technology has erased territorial boundaries among countries and among people with varying cultures.
• there is a need to develop graduates and professionals who are multiculturalists – those who are engaged with and respectful of people with different cultures.