Conformity

• What are the three types of conformity?

  Internalisation, identification, and compliance
• What is conformity?

  A change in behavior due to group pressure
• What is internalisation in conformity?

  A deep change accepting the majority view
• How does identification differ from internalisation?

  Identification involves valuing the group but not full agreement
• What is compliance in conformity?

  A superficial change lasting only in group presence
• What is informational social influence (ISI)?

  Conforming because we believe the majority is correct
• What is normative social influence (NSI)?

  Conforming to be accepted and liked by others
• What is the two-process theory of conformity?

  It explains conformity through ISI and NSI
• In what situations is ISI likely to occur?

  In ambiguous situations or with knowledgeable others
• How does ISI lead to internalisation?

  It causes a change in private attitudes and beliefs
• What did Asch's research reveal about NSI?

  Participants conformed to avoid disapproval from others
• What are nAffiliators in the context of NSI?

  People with a strong need for social approval
• What is a limitation of NSI?

  It does not account for individual differences in conformity
• How do NSI and ISI have real-life applications?

  They explain conformity in peer pressure situations
• What is a limitation of ISI?

  It does not affect everyone's behavior equally
• What did Asch's study reveal about conformity rates among students?

  Students conformed less than other participants
• What variables affect conformity according to Asch?

  Group size, unanimity, and task difficulty
• How does group size affect conformity?

  Conformity increases with group size up to three
• What is unanimity in the context of conformity?

  The extent to which all group members agree
• How does task difficulty influence conformity?

  Conformity increases when the task is harder
• What is the relationship between task difficulty and conformity?

  Harder tasks lead to higher conformity rates