Conformity : Ash

Cards (21)

  • What was the aim of Asch's study in 1955?
    To test conformity under clear conditions
  • What task did Asch use to test conformity?
    A perceptual task of matching line lengths
  • How many American male students participated in Asch's study?
    123 students
  • What were participants told the study was about?
    It was a study into perception
  • How did the control condition participants perform in Asch's study?
    They made almost no errors
  • How many confederates surrounded the real participant in the experimental condition?
    Seven confederates
  • How many trials did the confederates give the wrong answer?
    12 out of 18 trials
  • What was the average conformity rate in the presence of a unanimous majority?
    36.8% of trials
  • What percentage of participants never conformed to the majority?
    About 25%
  • What did Asch conclude about conformity in his study?
    People tend to conform even with clear answers
  • What effect did group size have on conformity according to Asch's findings?
    Conformity increased with group size up to a point
  • What happened to conformity when the majority's unanimity was disturbed?
    Conformity dropped to 5%
  • How did task difficulty affect conformity in Asch's study?
    Increased difficulty led to increased conformity
  • What was the maximum difference between the lines in Asch's study?
    7 inches
  • What are the strengths and weaknesses of Asch's study?
    Strengths:
    • Controlled lab conditions allow for replication
    • Good sample size reflects real-life conformity

    Weaknesses:
    • Cultural bias in findings
    • Ethical issues: deception and psychological harm
  • What did Smith and Bond (1998) find about conformity in collectivist cultures?
    Higher levels of conformity (37%)
  • What ethical issues were present in Asch's study?
    Deception, lack of consent, psychological harm
  • How does Asch's study contribute to understanding conformity in peer groups?
    It shows how peer influence affects behavior
  • What physiological effects were noted in participants during Asch-like procedures?
    Raised blood pressure and increased heart rates
  • Why is the sample used in Asch's study considered a strength?
    It reflects real-life peer group conformity
  • What is the significance of the 63% of trials where participants remained independent?
    It shows resistance to group pressure