Save
A-level Psychology
Social Influence
Conformity : Ash
Save
Share
Learn
Content
Leaderboard
Share
Learn
Created by
Habiba
Visit profile
Cards (21)
What was the aim of Asch's study in 1955?
To test
conformity
under clear conditions
View source
What task did Asch use to test conformity?
A perceptual task of
matching
line lengths
View source
How many American male students participated in Asch's study?
123
students
View source
What were participants told the study was about?
It was a study into
perception
View source
How did the control condition participants perform in Asch's study?
They made almost no
errors
View source
How many confederates surrounded the real participant in the experimental condition?
Seven
confederates
View source
How many trials did the confederates give the wrong answer?
12
out of
18
trials
View source
What was the average conformity rate in the presence of a unanimous majority?
36.8%
of trials
View source
What percentage of participants never conformed to the majority?
About
25%
View source
What did Asch conclude about conformity in his study?
People tend to conform even with
clear
answers
View source
What effect did group size have on conformity according to Asch's findings?
Conformity
increased with group size up to a point
View source
What happened to conformity when the majority's unanimity was disturbed?
Conformity dropped to
5%
View source
How did task difficulty affect conformity in Asch's study?
Increased
difficulty led to increased conformity
View source
What was the maximum difference between the lines in Asch's study?
7 inches
View source
What are the strengths and weaknesses of Asch's study?
Strengths:
Controlled lab conditions allow for
replication
Good
sample size
reflects real-life conformity
Weaknesses:
Cultural bias in findings
Ethical issues: deception and psychological harm
View source
What did Smith and Bond (1998) find about conformity in collectivist cultures?
Higher levels of conformity (
37%
)
View source
What ethical issues were present in Asch's study?
Deception
, lack of consent,
psychological
harm
View source
How does Asch's study contribute to understanding conformity in peer groups?
It shows how peer influence affects
behavior
View source
What physiological effects were noted in participants during Asch-like procedures?
Raised
blood pressure
and increased
heart rates
View source
Why is the sample used in Asch's study considered a strength?
It reflects real-life
peer group
conformity
View source
What is the significance of the 63% of trials where participants remained independent?
It shows resistance to
group pressure
View source