APPROACHES OF RESEARCH

• scientific or positive approach

  in which you discover and measure information as well as observe and control variables in an impersonal manner. It allows control of variables. This method is suitable for quantitative research.
• naturalistic approach -

  it uses words. This approach directs you to deal with qualitative data that speak of how people behave toward their surroundings.
• triangulation approach -

  you are free to gather and analyze data using multiple methods, allowing you to combine or mix up research approaches, research types, data gathering, and data analysis techniques.