The conduct of research
must be systematic, scientific, and logical. It must follow clear and logical
procedures aimed at answering the
research problem. Each step must be
properly justified in terms of
appropriateness.
Replicable. -
The procedures utilized
in research must be replicable in other
contexts and the results must have a
wide range of applicability. It is not
enough that the results are only true for
a single situation. They must have a
certain degree of generalizability
Accurate. -
The data that will be
used to answer the questions must be representative of the actual
responses of the participants or
actual data as recorded in the
instruments used
Objective. -
In the analysis of
data, the personal bias of the
researcher must be managed well.
Personal inclinations or desired results must be always avoided.
Otherwise, the result will not be
credible.
Ethical. -
Data or information
from respondents must be handled with utmost confidentiality and
honesty. Credit must also be given
where it is due.