The ligand induces a response only in the signalling cell. Most autocrine ligands are rapidly degraded in the extracellular medium. Often used to enforce developmental decisions.
The ligand induces a response in target cells close to the signalling cell. Diffusion of the ligand is limited. It is destroyed by extracellular enzymes and internalised by adjacent cells.
The ligand is produced by endocrine cells and is carried in the blood, inducing a response in distant target cells. The ligands are often called hormones (from Gk: to set in motion).
Genes can be turned 'on' or 'off' by interaction of positive (activators) and negative (repressor) regulators with enhancer or silencer control elements.
There is a precise molecular complementarity between ligand and receptor, mediated by non-covalent forces (like enzyme-substrate and antibody-antigen interactions).