Market segments

• What is the definition of market segments?

  An identifiable group of individuals or part of a market where customers share one or more characteristics
• What is segment by location?

  A business may decide to sell its product in just one country

  or at rural rather than urban areas
• What are market segment demographics?

  Statistical data relating to the population and particular groups within it
• What is segmentation by lifestyle?

  Customers can be grouped according to the way they lead their lives
• What may segmentation by lifestyle include?

  Hobbies , interests , attitudes and family situations
• What is segmentation by income?

  Segmented according to annual salary or type of job and social class
• What can segmentation by income be divided into?

  Low income , middle and high
• What is segmentation by age?

  Target different people on their ages
• What is segmentation by Gender?

  Where products are aimed at men or women