Quantitative & qualitative data

• What is quantitative data primarily expressed in?

  Numbers
• What is the Likert scale used for?

  To convert opinions into numbers
• What are the five options on the Likert scale?

  Strongly agree, agree, neutral, disagree, strongly disagree
• What is a key advantage of quantitative data?

  It's easier to gather and analyze
• Why is quantitative data useful for decision-making?

  It allows for statistical analysis and averages
• What is a major disadvantage of quantitative data?

  It focuses on who, what, when, not why, how
• What type of data is qualitative data expressed in?

  Words
• What are some methods to collect qualitative data?

  Interviews, focus groups, observations
• What is a key advantage of qualitative data?

  It provides in-depth analysis and understanding
• What is a disadvantage of qualitative data?

  It is slower to gather and harder to analyze
• Why is qualitative data harder for business decisions?

  It contains a lot of information and is complex
• What are the pros and cons of quantitative data?

  Pros:

  • Easier and quicker to gather
  • Faster to analyze
  • Can examine larger samples
  • Allows for statistical analysis

  
  

  Cons:

  • Narrow focus on who, what, when
  • Lacks depth in understanding why and how
• What are the pros and cons of qualitative data?

  Pros:

  • Provides in-depth analysis
  • Focuses on how and why
  • Captures complex issues

  
  

  Cons:

  • Slower to gather
  • Difficult to analyze
  • Harder to make decisions from