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• Organic agriculture is a production systems that sustains the health of soils, ecosystems, and people.
• PRINCIPLES OF ORGANIC AGRICULTURE

  health

  ecological

  fairness

  care
• Fairness is characterized by equity, respect, justice and stewardship of the shared world, both among people and in their relations to other living beings
• sustainable farming - means farming using sustainable methods based on your understanding of the ecosystems.
• Sustainable farming - the primary goals of this is to meet our textile and food needs without compromising the capability of the future generation to provide for their needs
• environmental sustainability - means providing reliable natural systems which the farm needs for increased production throughout the year
• Agro-ecology - the science of running our farms as an ecosystems
• ethical trade refers to the practices of a companies or organizations taht follow codes of conduct, and ensure labour rights of workers are respected.
• fair trade is more than meeting labour standards and following codes of ethics
• Monuculture - a wide spread practice in many developing countries, is the primary source of increased supe-weeds and poor soil which results in decreased productivity
• FOOD SYSTEM IS COMPOSED OF SUB-SYSTEMS

  Farming

  waste management

  input supply
• Sustainable food system - a food system that delivers food security and nutrition for all in such a way that the economic, social and environmental based generate food security and nutrition for future generations are not compromised
• other key systems in food system

  energy system

  trade system

  health system
• Locavore movement - where participants choose to consume only locally produced foods
• locavore movement is also known as hundred mile diet
• Food miles - the distance food travels from where it is grown to where it is ultimately purchased or consumed by the end user
• Tonne-kilometers is a unit of measure of freight transport which represents the transport of one tonne of goods over a distance of one-kilometer
• wine industry is one of th most powerful in different regions of the world
• Wine production is one of the most important agricultural activities around the planet
• Cause-related marketing is a promotional activity of an organization in which a societal or charitable cause is endorsed, commonly together with its products and services as a bundle or tie-in.
• Cause-related marketing is often organized in the form of a promotional campaign and in cooperation with a charity or nonprofit organization that pursues a specific societal cause.
• Behaviors are driven by such motivation when regulations have been internalized and brought into harmony with existing values, goals and needs that are rooted in the self-concept.
• Cause-related marketing is defined as a partnership between a business and a non-profit organization (NPO) used for promoting sales of the business and cause of the NPO.
• Environmentally-responsible or "green" marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment.
• Businesses took heed of this growth in "green consumerism," and new marketing campaigns were devised to reflect this new strain of thought among consumers.
• Life Cycle Assessment (LCA) is a standardized methodology, which gives it its reliability and transparency.
• Marketing research is also the primary tool for exploring new opportunities in the marketplace.
• Marketing research is the planning, collection and analysis of data relevant to the marketing decision making and the communication of the results of the analysis to the management.
• A huge amount of a company's capitalisation can be what is called "intangible values" and such intangibles are hugely tied to corporate reputation.
• A behaviour is motivated by external motivation when the action is performed either in order to avoid being punished or to gain a reward.
• Self-determination Theory (SDT) proposes three main types of motivation — namely intrinsic, extrinsic motivation and a motivation (i.e., lack of motivation), which may be linked with various sustainable behaviors.
• Introjected motivation refers to a behaviour driven by self-esteem-based contingencies, either positive, such as feeling proud or worthwhile, or negative, such as feeling guilt, shame or self-deprecation, or looking for others’ approval.
• Extrinsic motivation is further divided into four types of motivation that vary in the degree to which the external contingencies have been internalized to the self.
• Motives could be specific to a single behaviour or could be more generic such as norms or values as proposed by theories such as norm activation theory or value theories.
• Motivation refers to “the processes that cause people to behave as they do and occur when a need is aroused that the consumer wishes to satisfy”.
• Intrinsic motivation is characterized by personal interests that are naturally enjoyable or satisfying while extrinsic motivation refers to performing an activity due to adoption of external (to self) factors coming from social and cultural environments.
• CSR is a source of competitive advantage by creating intangible resources within an enterprise which are important to securing competitive advantage, as these properties are valuable, rare, and hard to imitate.
• External communication can be formal and informal.
• Environmental claims, also termed “green claims”, are assertions made by firms about the environmentally beneficial qualities or characteristics of their goods and services.
• External communication involves the information exchange both within the organization and outside of it.