unit one- contemporary issues in sport

• what are the different user groups:

  -single parents

  -minority ethic groups

  -single/couples-working

  -families-with young children

  -gender

  -unemployed

  -children 0-13

  -teenagers 13+

  -careers

  -disabled

  -retired
• what barriers is there for participation in sport?

  time and work restrictions

  family commitment

  lack of disposable income

  accessibility

  transport

  lack of provision-not available

  awareness of provision

  lack of role models in media
• solutions for provisions is you can do a specific sessions for targeted age groups for example you can do a walk in session for 30-40 because be more people turn up because if it was done with teenagers the teenagers will dominate and run rings around the older people
• solutions you can do for provision is do specific sessions for targeted groups for example you could do a women only gym and do a weelchair session
• solutions for lack of provision you could do the timings of the sessions for example you could do early morning and mid day and night time so a mix so for people with families its more available for them
• a solution for promotion would be target promotion you would do this by advertising to the correct specific audience who would be interested and not wasting time
• a way to help promotion is through role models you would do this by making sure that they are included with role models choices and use specific role models to the certain groups eg use them for advertising
• another solution to do with promotion would be to use new ideas and initiatives for example kids swim free with adults or free membership in January and over 65 discounted rate
• a solution for access would be making sure facilities are correct for example to make transport linked from nearby places and wheelchair access throughout
• a solution for access would be the equipment for example make sure its wheelchair friendly equipment so you can buy the adapted equipment whats suitable for wheelchairs this is good because it offers a new activity and includes people
• a solution for acces is making sure the pricing is good and affordable for everyone for example you could reduce the cost of charge of children +older age people
• what does emerging sport mean

  sport that is not popular in this moment in time but is becoming more popular then it has been and rising
• if the factor affecting the sport popularity in the uk is participation, how does each factor impact its popularity?

  if a sport has a high participation rates it will be a popular sport. If it is less people who wish to participate, the sport will be less popular
• if the factor affecting the sport popularity in the uk is provision, how does each factor impact its popularity?

  if a sport and its necessary facilities are available it will be more popular. if there is non facilities or a lack of clubs, the sport will be less popular
• if the factor affecting the sport popularity is the environment + the climate in the uk , how does each factor impact its popularity?

  certain sports require terrains or weather conditions for example skiing and snowboarding require regular snow and mountains what we dont have in the UK
• if the factor affecting the sport popularity is spectatorship in the uk , how does each factor impact its popularity? 


  sports cain gain popularity because of the number of people watching live performances. if people can view live performance popularity will increase
• if the factor affecting the sport popularity in the uk is media coverage, how does each factor impact its popularity? 



  if all audiences cant view or watch the sport because if its being shown on on terrestrial tv such as the BBC everyone can see it but if its only on sky sport not many people can watch it because they cant afford the subscription so popularity could decrease
• if the factor affecting the sport popularity in the uk is success of teams or individuals, how does each factor impact its popularity? 


  if a British athlete or team is successful on the world stage, such as winning a gold medal at the Olympics or winning a world championship this would increase the popularity of the sport
• if the factor affecting the sport popularity in the uk is role models, how does each factor impact its popularity? 



  these are people to look up to. if the role models in a sport for all user groups this sport will be popular. if there is a lack of role models this will decrease the popularity
• if the factor affecting the sport popularity in the uk is its acceptability, how does each factor impact its popularity? 


  if the sport is hated and frowned upon buy the general public for example boxing or horse racing. the negative public perception will negatively impact the popularity of the sport.
• what's the barriers that is most likely to affect participation in sport unemployment

  cost of equipment
• on barrier that might that might be preventing teenagers from participating in sport

  lack of role models

  lack of money

  lack of access to facilities/transport

  lack of appropriate activity options

  negative attitude towards participation
• an example of an emerging sport

  ultimate frisbee
• whats the most popular sport in terms of participation rates in the uk


  cycling