All behaviour is seen through the eyes of the label assigned to the child — this is called the ‘halo effect'. A child labelled as 'good' will be allowed to have 'off days' if their behaviour does not meet the expectations, whereas a child labelled as 'naughty' will not. When behaving well, a 'naughty' child will be seen to be 'up to something' or the behaviour will be seen as out of character as it does not fit with the expectations of bad behaviour.