Ict

• What are the traditional media sectors?

  Film

  Television

  Radio

  Print publishing
• What are the production stages?

  Pre-production

  Production

  Post production
• Define Traditional media?

  Traditional media covers industries that started before computers and the Internet
• What is the internet?

  The Internet is the infrastructure that hosts services

  such as:

  Video streaming apps such as Netflix, Disney+ and YouTube

  Podcasts and music streaming apps such as Spotify and

  Amazon Music

  Social media platforms

  Websites
• Quantitative data is data that can be measured (think quantity) for example: 93% of customers are happy, the average number of goals in a game was 3.18.
• Technical codes are specific to the type of media being created, for example understanding of camera makes sense for film and TV but not outside of these.
• Examples of secondary sources are books, journals, internet sites, magazines and newspapers, television, and magazines and newspapers often have articles that reuse, analyse or comment on other primary source.
• Editing is the process of choosing, manipulating and arranging images and sound, generally done for four different reasons: graphic edits, rhythmic edits, spacial edits, and temporal edits.
• Training for 20 hours a week or more is considered full-time employment.
• Lighting is the manipulation of natural or artificial light to selectively highlight specific elements of the scene.
• Audio is the expressive or naturalistic use of sound, audio can be diegetic or non diegetic, and the three aspects of audio are dialogue, sound effects, and music.
• Secondary sources have second-hand information and are the result of interpretation or analysis of the original information.
• Qualitative data describes the quality of something for example: many customers were unhappy with the quality of food, customers loved the new ride.
• Facts are used in many types of media including advertising, news and current affairs, documentaries, and so on, and a source is used to back up any facts.
• Media codes are techniques and conventions that help to give meaning and engage audience.
• In film and television, technical codes include lighting, camera movement, transitions and sound.
• A primary source gives first-hand information on a topic and other primary sources include focus groups, questionnaires, original photographs and news footage, first-hand accounts, polls, interviews, and news broadcasts.
• Camerawork refers to how the camera is operated, positioned and moved for specific effects, aspects of camerawork include positioning, movement, framing, exposure, lens choice, and editing.
• A particular theme may relate to a product line.
• There are many genres that exist for different types of product, including Film genres such as Comedy, Action, Drama, Thriller, Science Fiction and Documentary.
• Logo usage may not allow distorting the logo, changing the colour of a logo, moving parts of the logo around, using the text without the graphic, allowing the logo to be too close to other objects, producing the logo too small, and more.
• Segmentation categories include age, gender, occupation and income, education, location, interests and lifestyle.
• A deadline may be set for the final product, such as the deadline for the release of a film, a TV soap opera that is to be broadcast in a certain slot, or an advert that needs to reach a magazine ready for the printers.
• Audience characteristics influence the design and production of media products, for instance, an expensive restaurant located in an affluent area will have refined menus and use elegant advertising.
• After leaving school, until 18 you must be in full-time education, an apprenticeship or traineeship or part-time education.
• The target audience are the particular types of people that a product is aimed at.
• A brief or specification will clearly outline the client requirements for the finished product.
• Genre can also exist for other products such as Computer games, Music, Podcasts, Magazines, and Style.
• The government website says that in England, you can leave school on the last Friday in June if you’ll be 16 by the end of the summer holidays.
• A timescale will be specified for both pre-production and product production, which needs to take into account how long the client requirements will take to achieve.
• A number of versions or iterations will be discussed with the client.
• Client briefs will usually be written documents, but some less important aspects may be informally discussed.
• Segmentation benefits are important as it enables a product to focus on a particular audience.
• The purpose of the ‘Hold My Hand’ theme is to make people feel inspired and show many ‘magical holiday moments’.
• In advertising, discussions and meetings between the client and the advertising agency take place to understand the client brief and requirements.
• Content may be dictated by requirements, for example, a film may need to be based on a novel.
• Most companies will have a house style or brand guidelines that need to be followed and may include specific set of colours and their hex code or pantone reference, which font and sizes can be used, how to use slogans, and how a company’s logo can and cannot be used.
• Negotiation may be required if a client’s budget is not sufficient for their expectations.
• Sources that could be used include newspapers, magazines, school correspondence, websites, books, interviews with people in the government, news TV or radio broadcasts.
• A designer or art director should ensure that their interpretation of the brief is correct and is appropriate for the target audience.