processes in social change

• Name the five processes in social change

  1. drawing attention to issue
  2. Cognitive conflict
  3. Consistency of position
  4. Augmentation principle
  5. Snowball effect
• Describe the relationship between a perceived and an actual norm

  Perceived- based on what people think others believe and do

  Actual- people’s real beliefs and actions

  The gap between these two is called a misperception and correcting this misperception is called a social norms intervention
• Example of social change through majority influence? (Social norms interventions?)

  Most ppl don’t drink and drive

  • Montana
  • 20.4% adults reported drinking and then driving in same hour
  • 92% respondents from a survey believed maj drink and drive
  • After releasing message that most don’t, (4/5) driving after drinking was reduced by 13.7%
• AO3 for social change?

  • ☹️ v gradual- humans more likely to conform to maj position than engage in SC, as it’s against norm so it takes too long
  • ☹️ being seen as weird limits min influence- maj avoid min because don’t want to be seen as deviant
  • 😄 SNIs work (drink and drive) for maj, suffragettes for min
  • ☹️ doesn’t always work- Dejong campaigning to reduce alcohol usage on 14 diff college campuses. No reports of reduced consumption
• Explain the concept of social change

  • if someone is exposed to a persuasive argument under certain conditions they can change their views to match the minority
  • This process is called conversion, which is a necessary prerequisite for social change
• How does the majority influence the minority?

  Through compliance
• How does the minority influence the majority?

  through conversion