2.5 Types of Market Segmentation

• Occupation segmentation is the process of dividing people based on their job, people may need different items if they work somewhere specific.
• Income segmentation is the process of dividing people based on their wage, you can still be wealthy on a low income.
• Lifestyle segmentation is the process of dividing people based on their behavioural patterns, attitudes and values.
• Geographic segmentation is the process of dividing people based on their location and where they live.
• Age segmentation is the process of diving people based on how old they are as they may have different interests.
• Gender segmentation is the process of dividing the market based on whether they are male or female.
• Market segmentation is the process of dividing the market for a product or a service into sections or segments in order to target particular types of customers.