p-values are a measure of whether the results happen by chance
before analysis, we set a level of significance, which acts as a threshold our data needs to meet before we consider it significant (minimum standard is the 5%)
at the 5% level, the calculated p value must be <0.05
if our calculated p <0.05, we can say that there is a les than 5% risk that the results occurred due to chance
this also means that we are 95% certain that the results did not occur due to chance and therefore there is a genuine effect/difference between groups
if p is not less than the specified value we fail to reject the null and therefore can't conclude that there is a genuine effect