Accounting is the process of identifying, measuring and communicating economic
information to permit informed
judgment and decisions by users
of the information
-American Accounting Association (AAA)
Accounting as the art of recording,
classifying & summarizing in a significant manner & in terms of
money, transactions & events which are
in part at least of financial character
and interpreting the results thereof.
-AmericanInstitute of Certified Public Accountants (AICPA)
Accounting as a service activity. Its
function is to provide quantitativeinformation, primarily financial in
nature, about economic entities, that is useful in making economic decisions.
-Accounting Standards Council (ASC)
Purpose of Accounting: To provide information needed by users in making economic decisions
Accounting as the language of business
are broad- based, qualitative type of decisions which include or reflect goals and objectives.
Strategic decisions
Based on the subjective thinking of management concerning goals & objectives.
Strategic decisions
Best decision is the one that involves most revenue or the least amount of cost.
Process of making decision: IOASIA
Identify Obtain Analyze Select Implement At an appropriate
are quantitative, executable decisions which results directly from strategic decisions.
Tactical decisions
Based on the objective thinking of management concerning goals & objectives
Tactical decisions
Short-run decision making
CVP Analysis
Variance Analysis
Incremental analysis
Long-run decision making
Capital Budgeting
Accountants use data analytics to help businesses:
uncover valuableinsights within their
financials
Identify process improvements that can increase efficiency & better manage risk
“What do the numbers tell us?”
Data Analytics
Four Types of Data Analytics
Descriptive
Diagnostic
Predictive
Prescriptive
What is happening?
Descriptive
Why did it happen?
Diagnostic
What's going to happen?
Predictive
What should happen?
Prescriptive
The true value of data analysis comes not at the point when the data is compiled, but rather when decisions
are made using insights derived from the data.