2. Maintenance By Operant Conditioning
Operant conditioning involves the reinforcement of behaviour or punishment. Reinforcement increases the frequency of the behaviour.
— In the case of negative reinforcement, an individual produces a certain behaviour to avoid an unpleasant situation.
— When a phobic stimulus is avoided, the fear and anxiety that would have been experienced if remained in the situation is reduced. This reduction in fear reinforces the behaviour to avoid, so the phobia is maintained.