life cycle assessment pros and cons
+ enables businesses to identify opportunities for improvement
+ opportunities to optimise resource efficiency, reduce waste, and make informed decisions
+ could be used to enhance brand reputation
- energy and resource usage and the certain types of waste produced cannot easily be quantified
- subject as it takes into account the values of the person carrying out the assessment
- may be biased as some can be written to deliberately support the claims of a company in order to for them to receive positive advertising
- selective LCAs can only show some of the impacts of a product on the environment