Social support - People can resist pressures to conform obey when they receive social support. This is because having an ally gives us confidence and support making it possible to resist the pressures and remain independent in our behaviour.
Conformity - Individual must identify with the ally and see them as a role model of independent behaviour.
Obedience - Ally acts as a model of dissent for the individual to copy, resist obedience and act from their own conscience.
Leads to a diffusion of responsibility and individuals feel less responsible.