PUR COM

• Communication affects personal, academic, and professional life in various ways.
• Communication includes various elements such as context, participants, messages, presence or absence of noise, and feedback.
• Communication is a process that includes context, participants, messages, presence or absence of noise, and feedback.
• Physical context in communication refers to the location where the communication takes place.
• Social context in communication refers to the relationship that exists between and among participants.
• Historical context in communication refers to the background provided by the previous communication between the participants that influences understanding of the current encounter.
• Psychological context in communication refers to the moods and feelings each person brings to the communication.
• Cultural context in communication refers to the beliefs, values, and norms shared by a large group of people.
• Environmental noise in communication refers to the distractions present in the physical environment that interfere with the communication process.
• Physiological impairment noise in communication refers to the disabilities or impairments that affect the participants' ability to communicate effectively.
• Semantic noise in communication refers to the confusion or ambiguity in the meaning of the messages due to the use of inappropriate words or phrases.
• Syntactical noise in communication refers to the confusion or ambiguity in the structure of the messages due to the use of complex sentences or grammatical errors.
• Organizational noise in communication refers to the distractions or interruptions in the communication process due to the organizational structure or policies.
• Cultural noise in communication refers to the differences in beliefs, values, and norms between the participants that affect the communication process.
• Psychological noise in communication refers to the distractions or interruptions in the communication process due to the psychological state of the participants.
• Content analysis involves systematically analyzing the manifest content of communications.
• Structural analysis examines the form and style of communications.
• Purpose is the reason why something exists or is done.
• The purpose of a product, service, or organization can be to solve problems, meet needs, satisfy wants, fulfill desires, create value, generate profits, achieve goals, make a difference, contribute to society, etc.
• Viewer interpretation studies explore how audiences interpret and give meaning to media messages.
• A clear understanding of the purpose helps guide decision-making, prioritize resources, communicate effectively with stakeholders, and ensure alignment with values and mission.
• Manifest content is the explicit message conveyed by the speaker/writer.
• The purpose of content analysis is to identify patterns and themes within communications.
• Message - ang kaisipan, impormasyong gustong ipamalas sa audience
• Latent content is the underlying meaning or interpretation of the message beyond its literal meaning.
• Communication research can be qualitative or quantitative.
• The purpose of communication can be informative (to convey information), persuasive (to influence attitudes or behavior), expressive (to share feelings or emotions), or instrumental (to achieve specific goals).
• A clear understanding of the purpose helps guide decision-making processes and ensures alignment with organizational objectives.
• Media literacy education aims to teach individuals critical thinking skills related to media consumption and production.
• The purpose of content analysis can be descriptive (to describe the characteristics of the text) or inferential (to draw conclusions about the meanings behind the text).
• Qualitative research focuses on understanding the meaning behind words and actions through observation and interpretation.
• Audience research aims to understand who uses products/services, what they want, their preferences, behaviors, attitudes, motivations, demographics, psychographics, geographic location, lifestyle, interests, habits, etc.