Researchers must obtain informed consent from participants before conducting a study.
They allow researchers to collect data from large numbers of people quickly and easily.
Researchers should protect the confidentiality and anonymity of participants by avoiding identifying information.
The researcher must be aware that the participants may not always tell the truth, so it is important to use measures such as self-report questionnaires or interviews.
Self-report measures are often used as they are easy to administer and cost-effective.
The researcher must be aware that the participants may not always answer truthfully, which can lead to unreliable results.
Participants have the right to withdraw at any time during the research process without penalty or negative consequences.
Confidentiality is important to protect participant data and prevent unauthorized access.
Questionnaire - a set of written questions that are asked to gather information about attitudes, opinions or behaviour
Observation - watching and recording what happens without interfering with it
Non-participant observation - when the researcher remains separate from the group being observed
Participants are more likely to be honest when answering self-report measures as they feel anonymous.
Participant observation - when the researcher becomes part of the group being observed, allowing more detailed observations to be made
The researcher can ask many different types of question, including closed-ended (either/or) or open-ended (more detailed).
Participants can also be asked to complete anonymous online surveys using websites like Survey Monkey.
Self-report questionnaires are used when asking about sensitive issues like drug taking or sexual behaviour.
Participants may be asked to sign a consent form, which outlines their rights and responsibilities as part of the research project.
Another way to ensure honesty is to offer incentives such as money or course credit.
Anonymity ensures that no personal identifiers are collected or linked with responses, providing additional protection for sensitive information.
Naturalistic observation - observing people behaving naturally in their own environment
Structured interviews have predetermined questions with fixed response options, while unstructured interviews do not have any specific structure or format.
Deception occurs when participants are deliberately misled about some aspect of the research procedure, usually to avoid influencing their responses.
Advantages of structured interviews include standardization, reliability, and consistency across different participants.
Participants may also feel pressure to conform to group norms and avoid being seen as deviant.
Experiment - manipulating one variable (the independent variable) while keeping all other variables constant to see if there is an effect on another variable (dependent variable)
Informed consent involves explaining the nature of the research, potential risks and benefits, and giving participants the opportunity to ask questions and make informed decisions about their participation.
Participants must be informed of the purpose of the experiment at all times.
Structured observation - using an observer's manual to record specific behaviours according to predetermined categories
Debriefing occurs after the experiment has been completed and provides participants with all relevant information about the purpose of the study and its findings.
Debriefing is required if deception has been used, whereby participants are informed of what happened and given the opportunity to ask questions.
A disadvantage of using questionnaires is that there may be problems with validity due to social desirability bias.
Questionnaire design is important as it affects how well people understand what they're being asked and whether they respond honestly.
Deception may be used if it's necessary to keep the true purpose of an investigation secret, but this must always be justified by the potential benefits outweighing any harm caused.
A disadvantage of using questionnaires is that some questions may be misunderstood by respondents.
Self-report measures involve asking people questions about their thoughts, feelings, attitudes, beliefs, etc., using either paper-and-pencil tests or computerized versions.
Questionnaire design involves choosing appropriate questions that will give valid results.
A disadvantage of participant observation is that it may not always be possible to observe people without them knowing they're being watched.
Anonymity - keeping personal details confidential and not linking responses to individuals
Researchers have an obligation to protect their participants from physical or psychological harm.
Structured observation - using an observation schedule to record specific behaviours