Types and explanations of conformity

• What is compliance in terms of conformity?

  Public agreement without private acceptance
• Why do people engage in compliance?

  To gain approval or avoid disapproval
• What is internalisation in conformity?

  Public and private acceptance of a viewpoint
• What characterizes internalisation?

  Persistent behavior change without group presence
• What is identification in conformity?

  Public acceptance to be like others
• What motivates identification?

  Desire to be like the group members
• What is normative social influence (NSI)?

  Conforming to fit in without accepting views
• How does NSI affect group behavior?

  It controls members by discouraging deviation
• What type of process is NSI?

  Emotional process leading to temporary change
• What did Asch's study demonstrate about NSI?

  People conformed due to fear of disapproval
• What happened to conformity rates when responses were written down in Asch's study?

  Conformity dropped to 12.5%
• What is informative social influence (ISI)?

  Changing viewpoint based on others' influence
• When is ISI most likely to occur?

  When someone is an expert or in a crisis
• What type of process is ISI?

  Cognitive process leading to permanent change
• What did Lucas et al.'s research support about ISI?

  Higher conformity on harder math problems
• What type of problems did Lucas et al. use in their study?

  Easy and hard math problems